The determinants of eco-friendly tourist behaviour: perspectives from Indian and Indonesian tourists travelling abroad

Burhanudin, Burhanudin; Unnithan, Anandakuttan B.

doi:10.1080/13032917.2021.1905014

Cited by 7 publications

(9 citation statements)

References 65 publications

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“…Due to the growing importance of emerging countries (including India) in global consumption, more and more research is devoted to them. Studies on the factors influencing pro-environmental consumer behaviour have a special place among such research [87]; however, studies focused on behaviour in tourism are still rare [26] and focus on a narrow context, e.g., green hotels [48]. In this regard, our study not only fills the research gap, but also gives some practical implications.…”

Section: Discussionmentioning

confidence: 86%

“…Taking into account the above and bearing in mind the growing tourist demand among Indians (both in domestic and international tourism [24]), as well as the efforts of the country in building environmental awareness and knowledge [25], it seemed particularly interesting to investigate what individual behavioural variables favour an interest in ecotourism among Indians. Burhanudin and Unnithan [26] claimed that as India is beginning to represent an important share of international travellers from emerging markets, understanding Indians' eco-friendly behaviour is important to developing sustainable tourism. This study focused on young consumers, as young people in India have more awareness of ecological issues than other age categories [27], and their actions can shape the future conditions of the environment [28].…”

Section: Introductionmentioning

confidence: 99%

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What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective

2021

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Although eco-friendly (pro-environmental) behaviour in tourism has attracted interest among practitioners and scholars, little is known about the influence of these attitudes on the choice of eco-friendly destinations, especially in the context of emerging tourist markets such as India. Thus, this article aims to verify a model of the relationships between attitudes towards the environment and eco-friendly tourism, social and personal norms regarding environmentally responsible behaviour, perceived behavioural control, behavioural intentions regarding eco-friendly destinations and the willingness to pay for such trips using the theory of planned behaviour. The study used an online survey conducted with 598 Indians. The relationships between the variables were analysed using PLS-PM. The most important results indicated that (1) there are significant relationships between the attitude towards the environment, the attitude towards an eco-friendly destination, social and personal norms and behavioural control and intentions regarding travelling to eco-destinations and (2) well-educated young Indian consumers expressed a positive attitude towards eco-friendly destinations; however, there was only a very weak relationship between this attitude and willingness to pay more for trips to them. These findings are valuable for pro-environmental planning and the growing green market/economy, as well as for the discussion on the future of pro-environmental tourism development.

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Section: Discussionmentioning

confidence: 86%

Section: Introductionmentioning

confidence: 99%

What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective

2021

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“…Others, on the other hand, are interested in consumers’ behaviour: whether they adopt environmentally friendly behaviours or, conversely, whether they enact harmful behaviours towards the environment. Burhanudin and Unnithan (2022) analyse the responsible behaviours reported by tourists according to their level of nature-relatedness. Chatterjee and Barbhuiya (2021) use the TPB to explore the determinants of tourists’ use of bottled water.…”

Section: Four Directions For Future Researchmentioning

confidence: 99%

“…Previous research in hospitality often used conventional human behaviour theories. It includes theory of planned behaviour (TPB) (Chatterjee and Barbhuiya, 2021; Chin et al , 2018; Dedeoğlu et al , 2022; Patwary et al , 2022; Teng et al , 2015; Yadav et al , 2019) and norm activation theory (Burhanudin and Unnithan, 2022; Han et al , 2016; Teng et al , 2023). These theories emphasise the influence of attitudes, values and beliefs on sustainable behaviour.…”

Section: Introductionmentioning

confidence: 99%

The intention-behaviour gap in sustainable hospitality: a critical literature review

Khan,

Acuti,

Lemarie

et al. 2024

IJCHM

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Purpose The intention of consumers to behave sustainably is not a reliable predictor of sustainable hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical guidance on how to move research forward in the sustainable hospitality field. Design/methodology/approach The authors adopted a five-step process to review and analyse 71 scientific papers published in 14 Hospitality Journals. The authors developed a descriptive overview of the literature showing the publications in this field over the years, the sustainability practices implemented by companies and consumers and the setting of the studies. Finally, the authors conducted a critical analysis of research in sustainable hospitality adopting the intention-behaviour gap lens. Findings Leveraging the descriptive overview and critical analysis, the authors offer four directions for future research to address the existing literature limitations. The authors encourage scholars to expand the scope of the research setting, investigate diverse sustainability practices, integrate existing knowledge on the intention-behaviour gap into sustainable hospitality research and combine traditional research methods with emerging technologies. Practical implications This study exposes the theoretical challenge of applying conventional behaviour theories to sustainable hospitality, prompting a call for framework re-evaluation. It offers practical insights, empowering researchers, marketers and policymakers to navigate and mitigate the intention-behaviour gap in sustainable hospitality. Originality/value The originality of this paper is underscored by its distinctive focus on the unique intention-behaviour gap within sustainable hospitality, coupled with a compelling call to re-evaluate traditional behavioural frameworks. It provides a roadmap for future research in sustainable hospitality, benefiting researchers, policymakers and marketers in promoting sustainable initiatives.

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“…This technology-based tourist knowledge and action for sustainable behavior may also be seen in poor nations, such as Indonesia (Mihanyar et al, 2015); (Nelson et al, 2021). The tourism profile and local wisdom of tourist destinations in Indonesia based on nature tourism or ecotourism are also supported by the sustainable conduct of visitors visiting tourist sites in Indonesia, both international and domestic (Burhanudin and Unnithan, 2021).…”

Section: Introductionmentioning

confidence: 99%

E-Tourism, Personal Technology Post-Adoption Behavior and, Sustainable Behavior Intention in Indonesia

Ogi

Korompis

Elim

2022

Hasanuddin Econ. Bus. Rev.

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E-tourism's behavior of e-tourism in minimizing the use of natural resources and costs gives birth to sustainable behavior in the form of environmentally friendly tourism and digital technology. This study aims to examine the effects of technology-based post-adoption behavior by tourists that lead to sustainable behavior. Predictors of technology usage using some of the UTAUT2 models. The survey was conducted in Indonesia on respondents in Manado who obtained as many as 100 participants, which were then analyzed using path analysis. The research findings show that the UTAUT 2 model, namely the relationship between hedonic motivation, price value, and habit, affects sustainable behavior mediated by behavior intention. These findings contribute to the development of technology-based marketing and tourism management. Some limitations, as well as implications, are also disclosed in this article.

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The determinants of eco-friendly tourist behaviour: perspectives from Indian and Indonesian tourists travelling abroad

Cited by 7 publications

References 65 publications

What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective

What Drives the Eco-Friendly Tourist Destination Choice? The Indian Perspective

The intention-behaviour gap in sustainable hospitality: a critical literature review

E-Tourism, Personal Technology Post-Adoption Behavior and, Sustainable Behavior Intention in Indonesia

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