“…As peonidin, malvidin (Mv) lacks a catechol structure but has more 5 0 -OMe groups; it gave a higher activity (%DPPH 68.64). The electronic effect of substituents has a large influence on both the activation energy and O-H bond dissociation energy of phenols (Foti, Daquino, Mackie, DiLabio, & Ingold, 2008 the resulted radicals of phenolic compounds, leading to an increase in their antioxidant activity with a greater effect shown by the methoxy group than hydroxyl substituent (Ali & Ali, 2015;Balasundram et al, 2006;Heim et al, 2002). Therefore, comparing the activity of compounds lacking the catechol structure, we find the activity against the three radicals (DPPH, ABTS and OH) decreases in the order of Mv > Pn > Pg > Ap > 4-OH-flavylium respective to the presence of 6, 5, 4, 3 and 1 hydroxyl and/or methoxy groups; the difference is significant in most cases.…”