Quaker Travels, Fellow Traveler?

Tadajewski, Mark

doi:10.1177/0276146709334305

Cited by 22 publications

(2 citation statements)

References 64 publications

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“…Therefore, in the ideal socialist economy, ideology occupied the primary place whereas economic commitments came second. Tadajewski (2009) presents a picture of the Soviet consumer standards, the distribution system and the retail in the mid-fifties. He summarizes a wide range of sources including Goldman Marshall’s books on the issues.…”

Section: Marketing System Of the Garment Market During Late Socialismmentioning

confidence: 99%

Marketing in the late Soviet garment industry

Papushina

2020

JHRM

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Purpose This paper aims to study the Soviet state-owned enterprises that were producing ready to wear clothes, engaged in activities that are traditionally associated with “capitalist” marketing and public relations. Particularly, they responded to consumer complaints, monitored customer satisfaction and changed their product features and offer in response to customer feedback. This claim is illustrated using the example of the garment industry in the city Perm. Design/methodology/approach The data comes from archival research of a range of sector-wide documents of the Soviet period available in the State Archive of Perm Region and from in-depth interviews with ex-employees of Perm Clothing Design House. Findings The paper demonstrates the emergence of a marketing system not only in Eastern European countries and in major Soviet cities but also in a provincial closed city of the Russian Soviet Federative Socialist Republic. The findings of the research highlight that the level of sales was important for all the participants in the focal marketing system. Late Soviet marketing had the social function of supporting cooperative relationships between citizens and the state by channeling dissatisfaction and anger through surveys and consumer conferences. Originality/value Previous studies undertaken at the top level of the Soviet managerial pyramid have not represented a detailed picture of routine marketing activities during Late Socialism.

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Section: Marketing System Of the Garment Market During Late Socialismmentioning

confidence: 99%

Marketing in the late Soviet garment industry

Papushina

2020

JHRM

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“…Obviously, the development of a discipline is almost invariably a narrative of struggle, disagreement, contested cultural values, discriminatory pressures, and geopolitics (Grier and Poole, 2020;Tadajewski, 2006Tadajewski, , 2009bTadajewski, , 2012. Where we see unanimity, then we probably have an inaccurate picture of disciplinary currents (Tadajewski, 2014a(Tadajewski, , 2014b.…”

Section: Being Resistantmentioning

confidence: 99%

Subjugated and Disqualified Knowledge in Marketing Theory: Historical Struggles and the Conditions of Repudiation

Tadajewski

2023

Rev. Int. de Marketing

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When worldviews or claims to knowledge become widely accepted and increasingly ossified, this demands the mobilization of critical reflection. It is to be expected that such claims have achieved the status of received wisdom because they serve the interests of some groups, skew power relations, and assist in reaffirming the geopolitical status quo. Attention must thus be devoted to the “geopolitics of marketing theory” and its ramifications. In making this case, we engage with the writings proffered by thinkers from the Global South, whose critique is interlaced with hope, and promises to help make the marketing discipline relevant to most people on this planet, that is, those whose voices have been trammelled and denied in the march of Euro- and Americanocentric modernity.

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Constructive Engagement, Macromarketing, and Humanistic Marketing

Shultz¹,

Shapiro²

2014

Humanistic Marketing

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Quaker Travels, Fellow Traveler?

Cited by 22 publications

References 64 publications

Marketing in the late Soviet garment industry

Marketing in the late Soviet garment industry

Subjugated and Disqualified Knowledge in Marketing Theory: Historical Struggles and the Conditions of Repudiation

Constructive Engagement, Macromarketing, and Humanistic Marketing

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