Qualidade sensorial de vinhos tintos finos do Rio Grande do Sul comparados aos importados da Argentina e Chile

Révillion, Jean Philippe Palma; Flôres, Simone Hickmann; Wilk, Eduardo de Oliveira; Badejo, Marcelo Silveira; Mercali, Giovanna Domeneghini; Gandolfi, Leonardo Melati; Alles, M.; Mariot, Roberta Fogliatto; Campos, Samanta Ullmann de; Alberti, Sarah Sampaio; Romero, Analia Margarita

doi:10.1590/s0101-20612007000100031

Cited by 9 publications

(11 citation statements)

References 6 publications

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“…Ten percent of the Brazilian population is considered rich and a survey was conducted with this population sample. Results show that the consumer does not perceive a significant difference in the Brazilian red wine compared to Chileans and Argentineans on a sensory aspect [9]. Therefore, this study indicates that the technical barriers are overcome, but for the national wine to be valued in the domestic market, marketing initiatives are needed.…”

Section: Closed Innovation Open Innovationmentioning

confidence: 79%

“…Innovation is an essential factor to achieve this differential in the market [10]. Thus, in the Gaucho wine sector, the search for innovation is increasingly present because in addition to overcoming their competitors the wineries also seek to reach the gaucho public, even though these consumers do not yet value the product once they cannot realize its real value [9].…”

Section: Closed Innovation Open Innovationmentioning

confidence: 99%

“…Therefore, the sector should search for incremental innovations, as improvements suggested by users can generate innovation [11]. Thus, because it is a product whose dimensions evaluated for choice may involve intrinsic aspects (feelings) and extrinsic ("persuasive advertising") [9], the wine needs to be presented to its consumers in a way that emphasizes the dimensions they valued. Consequently, it is essential to understand more about this consumer, involving them in the process so that interactions can generate innovations with a value that is created together between them and the winery.…”

Section: Closed Innovation Open Innovationmentioning

confidence: 99%

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Innovation based on value co-creation: An alternative for Brazilian wine?

et al. 2016

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Abstract. The Brazilian wine industry has been facing obstacles such as competition and high tax rates. Innovation is an alternative towards this scenario being it a major factor for any company's survival and growth in the market. Besides this, technological advances and access to information provide consumers with a larger number of choices and knowledge for an informed decision making. Despite differentiation efforts consumers did not obtain satisfaction. Customer interaction provides another way to generate innovation from its involvement in the production process (co-creation of value). The research was held in an awarded winery located in Bento Gonçalves (Brazil) with the objective of understanding how the process of value co-creation between Brazilian award-winning wineries and consumers influences innovation generation. It is an exploratory and qualitative study collected through in-depth interviews with a semi-structured script. The winery identifies beneficial effects in the production process resulting from interactions because it narrows the bond with the consumer creating a better understanding of the consumers as well as develop a more tailored offer regarding value. The innovations generated based on co-creation can be taken as an alternative to imposed barriers in the current Brazilian wine sector.

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Section: Closed Innovation Open Innovationmentioning

confidence: 79%

Section: Closed Innovation Open Innovationmentioning

confidence: 99%

Section: Closed Innovation Open Innovationmentioning

confidence: 99%

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Innovation based on value co-creation: An alternative for Brazilian wine?

et al. 2016

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“…Micro climate conditions in the growing period of the vine, particularly in the development of the bud until harvest time, are one of the key factors affecting the quality of the fruit and consequently, the quality of the wine (Révillion et al, 2007;Santos et al, 2011).…”

Section: Introductionmentioning

confidence: 99%

Chloride concentration in red wines: influence of terroir and grape type

Coli¹,

Rangel²,

Souza³

et al. 2015

Food Sci. Technol (Campinas)

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Red wines from different countries have been assessed in order to determine the influence of terroir and grape variety in their concentration of chloride. Chloride analysis was carried out by Laboratório de Bebidas de Origem Vegetal do Espírito Santo (Labeves), using the potentiometric method, in which the dosing is directly applied to the sample with an Ag/AgCl electrode. Data were collected to establish the level of chloride, as presented in the analysis reports issued by Labeves, and to serve as a wine categorization database, according to grape variety and country of origin. Australia and Argentina presented the highest levels of chloride and the wines made from the Syrah variety presented the highest concentration of such ion. We have, therefore, found that terroir and grape variety do have an influence over the concentration of chloride in red wines.Keywords: salinity; chloride; wine characterization. Practical Application:The amount of chloride in wine is influenced by both the terroir and type of grape, and the importance of quantification lies in the fact that wine flavor is strongly impacted by this particular ion, which, in high concentration, gives the wine an undesirable salty taste and significantly decreases its market appeal. Quantification also helps determining wine origin and different grape varieties used in the wine, thus justifying the difference in wine regulations from country to country.

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“…Estima-se que os demandantes potenciais são cerca de 18 milhões de pessoas, que são praticamente a população de um país consumidor como a Suécia, Holanda ou Bélgica(MOYANO, 2007).Pode-se dizer que o potencial de consumo do Brasil é muito grande, não pelo aumento do consumo per capita, mas pelo crescimento da população em condições de consumo. Um dos problemas enfrentados é o gosto do brasileiro por outras bebidas, como a cerveja, que possui um grande mercado com muitas estratégias de publicidade, o que pode dificultar a adoção do consumo de vinhos.Assim mesmo, segundoRevillion et al (2007), existe um consumo de mais de 300 milhões de litros de vinho por ano (entre os fabricados de uvas viníferas e comuns). São importados 30 milhões de litros por ano, que correspondem a 9,6% do consumo total, sendo o consumo per capita de 1,8 litros por ano e uma participação de apenas 1% no consumo de bebidas alcoólicas.…”

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Tendências na produção de vinhos no Brasil e no Chile DOI 10.5752/P.1984-6606.2010v10n22p88

Fornazier

Sánchez

Silva

2010

E&G

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ResumoA produção de vinhos tem uma grande importância no Brasil, especialmente no estado do Rio Grande do Sul, mas o mercado nacional vem crescendo com vinhos originados de outros países, como Chile, Argentina e União Europeia. O objetivo deste artigo foi avaliar as mudanças ocorridas na cadeia produtiva do vinho no Brasil e no Chile relacionando os aspectos de inovação para atender às novas tendências de mercado. A metodologia consistiu num estudo exploratório e visitas ao setor produtivo e a mercados de comercialização de vinhos. Verificou-se que as empresas chilenas e brasileiras estão procurando mudar seus mercados em relação ao cliente e definindo novas estratégias para atuar no meio internacional e local. Palavras-chave:Vinhos. Inovação. Tendência. AbstractThe production of wine has a great importance in Brazil, especially in the State of Rio Grande do Sul, but the national market is growing with wines from other countries such as Chile, Argentina and the European Union. The goal of this article was evaluating the changes in the production chain of wine in Brazil and Chile relating the aspects of innovation to answer to the new market tendencies. The methodology consisted of an exploratory study and visits to the productive sector and to the markets of trade of wines. It was found that the Brasilien and Chilean companies are trying to change their markets in relation to the customer and defining new strategies to work in the international and local environment.

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Qualidade sensorial de vinhos tintos finos do Rio Grande do Sul comparados aos importados da Argentina e Chile

Cited by 9 publications

References 6 publications

Innovation based on value co-creation: An alternative for Brazilian wine?

Innovation based on value co-creation: An alternative for Brazilian wine?

Chloride concentration in red wines: influence of terroir and grape type

Tendências na produção de vinhos no Brasil e no Chile DOI 10.5752/P.1984-6606.2010v10n22p88

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