Resumo O presente artigo tecnológico tem como finalidade propor uma metodologia para gestão da inovação que objetiva atender às necessidades de micro e pequenas empresas de base tecnológica. O desenvolvimento dessa metodologia ocorre no âmbito do programa da Financiadora Nacional do Projetos (FINEP) para a estruturação de Núcleos de Apoio à Gestão da Inovação (Nagis), visando à elaboração de Planos e Projetos de Gestão da Inovação nas empresas brasileiras. Para o desenvolvimento da presente proposta, foi realizada uma pesquisa de natureza qualitativa desenvolvida em duas etapas principais. Na primeira fase, desenvolveu-se uma revisão da literatura dos principais elementos para gestão da inovação, especialmente no contexto das micro e pequenas empresas. Na segunda, foram selecionados cinco NAGIs, dentre os 24 aprovados na chamada pública MCTI/FINEP, de acordo com sua trajetória desenvolvida até o momento da pesquisa, em janeiro de 2014. A metodologia proposta – Rota da Inovação – parte da Visão Baseada nos Recursos (VBR), com uma perspectiva processual e lúdica, relacionando o processo de inovação a uma rota de navegação. A lógica das ilhas na Rota da Inovação tem como base as etapas do processo de inovação. O objetivo dessa abordagem foi tornar a metodologia de fácil compreensão e implementação pelas micro e pequenas empresas.

Abstract. The Brazilian wine industry has been facing obstacles such as competition and high tax rates. Innovation is an alternative towards this scenario being it a major factor for any company's survival and growth in the market. Besides this, technological advances and access to information provide consumers with a larger number of choices and knowledge for an informed decision making. Despite differentiation efforts consumers did not obtain satisfaction. Customer interaction provides another way to generate innovation from its involvement in the production process (co-creation of value). The research was held in an awarded winery located in Bento Gonçalves (Brazil) with the objective of understanding how the process of value co-creation between Brazilian award-winning wineries and consumers influences innovation generation. It is an exploratory and qualitative study collected through in-depth interviews with a semi-structured script. The winery identifies beneficial effects in the production process resulting from interactions because it narrows the bond with the consumer creating a better understanding of the consumers as well as develop a more tailored offer regarding value. The innovations generated based on co-creation can be taken as an alternative to imposed barriers in the current Brazilian wine sector.

The change in the current scenario due to the increasing concern about environmental issues, has underlined the need for new destinies for the waste we produce, as well as seeking the reduced production of these wastes. This greater awareness of people and their participation in environmental actions are fundamental to solve the problem of disposal of solid waste. Every year the population consumes millions of products and generates millions of tons of waste that are not correctly destinated, because people didn´t make the correct separation of this material, motivated by a lack of interest or knowledge on the subject. To make effective the selective collect and waste recycle, the resident must do their part by separating garbage at his residence. This study aimed to identify the predominant factors of the BDI Model (BRATMAN, 1999) in the behavior of adequate separation of household waste from residents of Porto Alegre. We conducted 546 online questionnaires, collected through social networks and contacts of the researchers. The results of the factor analyzes performed point to the predominance of the belief in the explanation of individual behavior about separating waste.

Wine tourism has been increasingly implemented by wineries in several countries around the world. This article aims at identifying the motivations for wine tourism adoption by wineries around the world through a narrative bibliographic review. This paper includes an analysis of articles related to the subject taken from the Web of Science database. In this article, we identified the objectives, methods, and conclusions reached by authors, who researched wine tourism. The bibliographic survey based on the keywords “wine” and “tourism”, resulted, after refining it by reading titles and abstracts, in 20 articles. The results show that most wineries in the studied sample adopt wine tourism as a strategy to achieve marketing-related benefits. Also, some wineries are motivated by the competitive advantage, economic development and increasing demand for such service. It is concluded that wineries are increasingly seeking to adapt to current consumer demands. From the perception of the importance of service experience offered to the consumer, mainly in the product sale.

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