Quality attributes of Jericoacoara, Brazil

Abstract

Purpose Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination of Jericoacoara, Brazil, in order to contribute to theoretical and empirical knowledge of the subject. Design/methodology/approach This study is exploratory and descriptive in nature, with a quantitative approach, and uses questionnaires administered to 391 tourists in Jericoacoara. Data were analyzed through exploratory factor analysis and confirmatory factor analysis. Findings Results showed that the most important factor in assessing the quality of the destination is service, followed by the factors accommodation, management, destination, and, lastly, attractions. Originality/value This study is a theoretical and empirical contribution to the debate on destiny quality and a management tool for strategic planning.

Peran Citra Destinasi Berkearifan Lokal Memediasi Atribut Destinasi dan Kualitas Layanan Terhadap Niat Berkunjung Kembali

“…Hasil penelitian ini sekaligus memperkuat hasil penelitian sebelumnya yang dilakukan oleh Anjos et al (2017), yang menyatakan bahwa variabel atribut produk berpengaruh positif dan signifikan terhadap citra destinasi. Hasil penelitian ini diperkuat oleh penelitian (Palacio et al, 2002), menemukan hasil variable atribut produk berpengaruh positif dan signifikan terhadap citra destinasi sehingga dapat disimpulkan bahwa atribut produk yang baik memiliki pengaruh yang positif dan signifikan terhadap citra destinasi berkearifan lokal.…”