2009
DOI: 10.1016/j.foodpol.2009.02.002
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Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia

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Cited by 122 publications
(80 citation statements)
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“…It improves the customers' confidence while buying the product, which helps the brands in the long term by building the brand identity for transparency perspective. Interestingly, some customers consider traceability equivalent to certification (Ubilava and Foster 2009), which can potentially add to the abovementioned retailer-end-user relation. Furthermore, as aforementioned product recall is a well-recognized issue.…”
Section: Economic Pillarmentioning
confidence: 99%
“…It improves the customers' confidence while buying the product, which helps the brands in the long term by building the brand identity for transparency perspective. Interestingly, some customers consider traceability equivalent to certification (Ubilava and Foster 2009), which can potentially add to the abovementioned retailer-end-user relation. Furthermore, as aforementioned product recall is a well-recognized issue.…”
Section: Economic Pillarmentioning
confidence: 99%
“…Visual appearance is concerned with general visual aspects and include the colour and apparent texture of the meat, Consonant with that result, Ubilava and Foster (2009) suggested by means of a logistic regression model that in the Republic of Georgia, both the consumers and the integrant of the productive chain of meat would be concerned firstly with the visual appearance of meat. Similar results were also found by Velho et al (2009), who reported that 57.6% of interviewees in Rio Grande do Sul, 64% of whom were female and 52% male, chose meat on the basis of its colour.…”
mentioning
confidence: 99%
“…Brumm & Terra (1988) salientaram que a carne mais escura ou com coloração esverdeada e superfície úmida pode sugerir estado de decomposição, com desenvolvimento de bactérias que aumentam o risco de doenças transmitidas por alimentos. Ubilava & Foster (2009) sugeriram, por meio de um modelo de regressão logística que, na República da Georgia, tanto os consumidores quanto os integrantes da cadeia produtiva da carne deviam preocuparse primeiramente com a aparência visual da carne, a fim de se evitar a compra de produtos estragadados.…”
Section: Variáveis Dicotômicas (Respostas: Não/sim)unclassified
“…Com ela é possível, através de uma etiqueta e um número vinculado a um corte da carne bovina, conhecer todo o manejo do animal, desde o seu nascimento até seu abate e comercialização (Lopes et al, 2007). Segundo Ubilava & Foster (2009), a certificação de qualidade é uma segmentação de mercado que leva a maiores oportunidades para processadores de alimentos e varejistas, por serem considerados parte do sistema de gestão e envolver controle do sistema de produção.…”
Section: Introductionunclassified