Willingness of the consumers of the Federal District - Brazil - to purchase beef meat with certification of origin

Rigueira, Luciana Lana; Lopes, Marcos Aurélio; Bruhn, Fábio Raphael Pascoti; Rodrigues, Camila Gonçalves; Faria, Peter Bitencourt

doi:10.1590/1678-6958

Cited by 4 publications

(4 citation statements)

References 7 publications

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“…Lu et al (2016) completed a research on consumer preferences for traceable pork in China by using a choice-based conjoint analysis and a multinomial logit model. The findings of the study showed that preference and demand for traceable pork were highly influenced by consumers' age, income level and education level, which were similar to the results of other studies, such as Feng et al (2009), Rigueira et al (2014), andWu et al (2012). Lu et al (2016) found that four aspects, traceability information, certification of traceability information, the appearance of the meat and price, were also responsible to set consumer's demand for traceable pork.…”

Section: Literature Reviewsupporting

confidence: 82%

“…The explanatory variables from four categories, namely 1) demographic variables 2) socio-economic variables 3) attitudinal variables and 4) knowledge variables were chosen for the model. From previous studies, the demographic factors, including gender, age, and family size, and socioeconomic variables, such as education level and family income, were taken (see, e.g., Haghiri 2014, Rigueira et al 2014). In addition to the socio-economic and demographic factors, this study also focused on a number of behavioral factors and knowledge variables and hypothesized that they were relevant to identifying consumers' WTP a premium price for buying farm-raised traceable salmon.…”

Section: Resultsmentioning

confidence: 99%

“…Many studies have found brand preference as a potential attribute for consumers' WTP and purchasing choice (Ahmad and Anders 2012, Carrillo et al 2012, Morales et al 2013. In different countries, a considerable amount of research has been conducted on the consumers' perception of food traceability systems and their WTP for purchasing certified products (e.g., Feng et al 2009, Haghiri, 20142016, Hobbs et al 2005, Jin et al 2017, Lee et al 2011, Loureiro and Umberger 2007, Lu et al 2016, Olesen et al 2010, Ortega et al 2011, and Rigueira et al 2014. Knight and Warland (2005) noticed an inverse relationship between food product risks and consumers' trust.…”

Section: Literature Reviewmentioning

confidence: 99%

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Consumer Purchase Intentions for Certified Farm-Raised Atlantic Salmon

Majumder¹,

Haghiri²

2020

IJBMER

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The occurrences of food safety incidents like polychlorinated biphenyls in farmed Atlantic salmon in Canada heightened public awareness causing significant reduction in the consumption of the product. This has induced policymakers and stakeholders to implement traceability systems as part of enhancing consumers' trust and safety in the industry. This study provides information on consumers' awareness about traceability systems of farm-raised Atlantic salmon and their willingness to pay for traceable product in the province of Newfoundland and Labrador, Canada. In this study, we used a logistic regression model to assess consumers' preferences for farm-raised Atlantic salmon. To estimate the parameters of the model, a telephone survey was carried out in fall 2018 over 200 consumers in the province. The results of the study showed that age of the respondents, education level, household size, and household consumptions were significant determinants of the Newfoundlanders and Labradoreans' willingness-to-pay a premium price for the farm-raised traceable salmon. Moreover, a shortage of public knowledge about the traceability systems was also observed in the empirical evidence. To increase the consumers' knowledge about the value of traceability system and its aspects, provincial authorities and private food companies need to take further initiatives. Providing detail labeling could be one of the suitable ways of communicating traceability to consumers. Besides, comprehensive monitoring by the competent authorities is also required to guarantee the truthfulness of traceable information and to reveal the food safety problems for enhancing the degree of consumer confidence in traceability systems. .

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Section: Literature Reviewsupporting

confidence: 82%

Section: Resultsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Consumer Purchase Intentions for Certified Farm-Raised Atlantic Salmon

Majumder¹,

Haghiri²

2020

IJBMER

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“…Barcellos et al (2012) destacan que la mayoría de la población está dispuesta a pagar más por una carne con trazabilidad y consideran oportuno este mercado para ser utilizado como una herramienta para diferenciación de los productos cárnicos. Además, si se trata de un producto que garantice la calidad, los consumidores estarían dispuestos a pagar más (Vasconcelos Queiroz et al, 2014;Rigueira, Lopes, Pascoti Bruhn, Rodrigues & Faria, 2014). Maysonnave et al (2014) y Brandão et al (2012) constatan que 87,8% y 65,4% de los consumidores nunca consumieron carne con algún sello de calidad específica.…”

Section: Resultados Y Discusiónunclassified

Percepción de la indicación geográfica en carne bovina y disposición a pagar

et al. 2019

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RESUMEN La búsqueda de productos agroalimenticios más saludables de origen sostenible y de una región geográfica específica está en aumento y representa un mercado interesante. En ese sentido, el objetivo de esta investigación fue identificar las percepciones de los consumidores sobre la carne bovina con indicación geográfica (IG) y la disposición a pagar por este atributo. Se realizó una encuesta electrónica a través de un cuestionario desarrollado en la plataforma virtual de Google Drive a través de Internet, con 465 consumidores durante 60 días, de diferentes regiones de Paraguay. La carne con IG todavía es desconocido por los consumidores. Si bien, sólo una minoría de consumidores está dispuesta a pagar a más por la carne con IG, es un nicho de mercado interesante que debe ser explorado. Con todo, este atributo puede ser una herramienta capaz de generar valor agregado, ofreciendo carne bovina de calidad diferenciada y única en la región. Palabras clave: calidad de la carne, carne certificada, perfil del consumidor, trazabilidad.

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Factors associated with consumer perception and conduct toward certified beef from Brazil

Brunoro¹,

Lopes

Demeu

et al. 2020

Journal of Food Science

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The aims of this study were to establish a relationship between consumers’ socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers’ purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.

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Willingness of the consumers of the Federal District - Brazil - to purchase beef meat with certification of origin

Abstract: Communication

Cited by 4 publications

References 7 publications

Consumer Purchase Intentions for Certified Farm-Raised Atlantic Salmon

Consumer Purchase Intentions for Certified Farm-Raised Atlantic Salmon

Percepción de la indicación geográfica en carne bovina y disposición a pagar

Factors associated with consumer perception and conduct toward certified beef from Brazil

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