“…Since websites include multilevel data, evaluation may be carried through different perspectives and samplings. There are several methodologies offered in literature such as content analysis (Kwon and Jeong, 2015), analytic hierarchical process (Bulíček and Drdla, 2015;Ecer, 2014), benchmarking (Johnson and Misic, 1999), decision tree (Sun et al, 2015), balanced scorecard (Kline et al, 2004), quality function deployment (Gonzalez et al, 2015), delphi method (Leite et al, 2014) etc. Though, no agreed method exists (Sun et al, 2015;Law and Buhalis, 2010).…”