Quality Standards, Informative Labeling, and Grade Labeling as Guides to Consumer Buying

Auerbach, Carl A.

doi:10.2307/1189839

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“…Representatives from various industries in opposition to the OPA grading proposal were given ample time to testify during the hearings that began in June 1943. They contended that the grade labeling program had “nothing to do with the prosecution of war or maintaining production of goods” but was “aimed more at reform than at the control of inflation or the winning of the war.” Key consumer advocates, including Colston Warne, who had played an active role in defending the proposal and keeping the industry's feet to the fire, were not even invited to testify (Auerbach ; “Delay Is Asked”; “House Committee Asked”; United States Congress ).…”

Section: Washington and Gradingmentioning

confidence: 99%

Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s

Stole¹

2014

Journal of Consumer Affairs

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This article explores the more than decade‐long fight to establish quality standards for consumer products. Drawing on archival collections, trade publications, congressional hearings, and relevant secondary literature, it traces the ongoing debates over grading standards for consumer commodities in the 1930s and 1940s. It explores the arguments behind the creation of a mandatory grading system that would have aided citizens in their role as consumers, helped fight monopolistic tendencies during a severe economic depression, and supported government economic policies during a time of national crisis. While consumer advocates and a majority of the American public applauded the idea, advertisers, believing that the system would undermine their advertising claims, fought the proposals tooth and nail.

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Section: Washington and Gradingmentioning

confidence: 99%

Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s

Stole¹

2014

Journal of Consumer Affairs

View full text Add to dashboard Cite

show abstract

Quality Standards, Informative Labeling, and Grade Labeling as Guides to Consumer Buying

Cited by 1 publication

References 0 publications

Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s

Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s

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