In this study, we developed a new type of smartwatch, the HaptiWatch, which has notification functions that are not present in analog watches that lack a high‐resolution display. The HaptiWatch also has a priority‐filtering function that distinguishes notifications by their importance. Notification information is encoded as light and haptic pulses which allow users to recognize the type and importance of the notification without having to see the watch. To evaluate the user experience (UX) of the HaptiWatch's new notification system, a comparative study was conducted together with the notification system of the Samsung Galaxy Gear S3 Frontier, a well‐known smartwatch. The UX evaluation results indicate that the notification system of the HaptiWatch provides an experience that is comparable to that of the Gear S3.