2012
DOI: 10.1007/s10902-012-9394-7
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Quantifying the Value of Emotions Using a Willingness to Pay Approach

Abstract: People generally seek out positive moods and avoid negative moods; however, it is unclear which motivation is more pronounced. Two studies addressed this issue by developing a value-based ranking of emotions based on the willingness to pay (WTP) approach. The approach utilizes money's cardinal properties and assumes opportunity costs as with everyday purchases. In Study 1 British participants indicated they would be willing to pay more to experience positive than to avoid negative emotions. In Study 2 this pos… Show more

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Cited by 22 publications
(17 citation statements)
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“…Instead of the manipulation of thought frequency used in Study 3, participants were randomly assigned to one of three levels of a manipulation of the perceived importance of the prescreen outcome. The manipulation focused on changing the money associated with acceptance for the paid task, based on a large and established literature that uses monetary value to measure and manipulate importance of events (e.g., Lau, White, & Schnall, 2013; Menger, 1976). As described in the study overview, several manipulations were pretested to identify conditions that changed the importance of the event without changing other cognitive features.…”
Section: Methodsmentioning
confidence: 99%
“…Instead of the manipulation of thought frequency used in Study 3, participants were randomly assigned to one of three levels of a manipulation of the perceived importance of the prescreen outcome. The manipulation focused on changing the money associated with acceptance for the paid task, based on a large and established literature that uses monetary value to measure and manipulate importance of events (e.g., Lau, White, & Schnall, 2013; Menger, 1976). As described in the study overview, several manipulations were pretested to identify conditions that changed the importance of the event without changing other cognitive features.…”
Section: Methodsmentioning
confidence: 99%
“…Further, both emotions are frequently regarded as states that should be managed or regulated (Erber & Erber, 2000;Taylor, 1991). This perception likely arises in part because extreme or chronic sadness and anger are symptoms of psychiatric disorders, and in part because they are aversive experiences, so much so that people will pay money to avoid experiencing them (Lau, White, & Schnall, 2013;Tibbett & Lench, 2015).…”
Section: Functional Accounts Of Emotionmentioning
confidence: 99%
“…Asians are more willing to pay to avoid negative emotions but less willing to do so to experience positive emotions, while Western populations have reported converse results. (17) Herein lies the practical significance of investigating the concerns and expectations of Singapore patients for tailoring anaesthetic management. We aimed to investigate the Singapore patients' perspectives on undesired post-anaesthesia outcomes and their willingness to pay to avoid these outcomes.…”
Section: Introductionmentioning
confidence: 99%