Loss function is one of the most topics in Bayesian analysis. The aim of this paper is to study the estimation of the shape parameter of Laplace distribution using Bayesian technique under a new loss function, which is a compound function of LINEX function. The Bayes estimator of the parameter is derived under the prior distribution of the parameter based on Gamma prior distribution. Furthermore, Monte Carlo statistical simulations illustrate that the Bayes estimators obtained under LINEX-based loss function is affected by the prior parameter and the value of the shape parameter of the LINEX-based loss function. But when the sample size is large, they have less influence on the estimation result.