Carboxylic-acid adsorption on anatase TiO 2 is ar elevant process in many technological applications.Y et, despite several decades of investigations,t he acid-proton localization-either on the molecule or on the surface-is still an open issue.Bymodeling the adsorption of formic acid on top of anatase(101) surfaces,wehighlight the formation of ashort strong hydrogen bond. In the 0Klimit, the acid-proton behavior is ruled by quantum delocalization effects in asingle potential well, while at ambient conditions,t he proton undergoes ar apid classical shuttling in as hallowt wo-well freeenergy profile.T his picture,s upported by agreement with available experiments,s hows that the anatase surface acts like ap rotecting group for the carboxylic acid functionality.S uch an ew conceptual insight might help rationalizec hemical processes involving carboxylica cids on oxide surfaces.Atomistic insight of adsorbed ÀCOOH groups on TiO 2 is of key relevance in photocatalysis and environmental remediation processes. [1] Moreover,t he interaction of carboxylic groups with TiO 2 governs the anchoring of solar-cell sensitizers. [2] Also,TiO 2 catalyzes the solvent-free direct amidation of RÀCOOH groups with amines, [3] and amino-acid oligomerization in prebiotic conditions. [4] Atmospheric carboxylic acids show an impressive adsorption selectivity on rutile TiO 2 (110) with respect to alcohols,which are present in much higher concentrations than the carboxylic acids. [5] This behavior, proposed to affect self-cleaning and photocatalytic properties of TiO 2 ,was rationalized by the atomistic details of the dissociative adsorption of formate in abidentate mode. [5,6] Conversely,f or anatase,w hich is the preferred TiO 2 form in many applications,t he adsorption of small carboxylic acids still shows puzzling aspects. [7] This holds true also for the most stable (101) surface-the principal termination of anatase nanoparticles [7,8] -even for stoichiometric samples with alow density of defects.One of the main issues stems indeed from IRRAS and STM experiments dealing with the adsorption of HCOOH [9] and H 3 C À COOH, [10] respectively,o nn on-defective terminations of anatase(101) single crystals.Inboth cases, the features related to the HCOO/H 3 CÀCOO moieties pointed towards dissociative adsorption. However,n either IRRAS nor STM studies gave clear indications of the fate of the acid proton:n on(OH) signal was detected by IRRAS, and no surface OH groups were found by STM. So,asimple but fundamental question arises:where is the missing proton?Here we report that the acid proton is shared between the ÀCOO À group and asurface oxygen, and forms ashort strong hydrogen bond (SSHB). Thep roton behavior is ruled by quantum delocalization at low temperatures and by thermally activated shuttling at room temperature.T his picture, obtained from modeling,y et in line with experiments, suggests that the catalytic oxide surface acts as ap rotecting group of the Brønsted-acid functionality.