The intriguing idea that strongly interacting electrons can generate spatially inhomogeneous electronic liquid-crystalline phases is over a decade old 1-5 , but these systems still represent an unexplored frontier of condensed-matter physics. One reason is that visualization of the many-body quantum states generated by the strong interactions, and of the resulting electronic phases, has not been achieved. Soft condensed-matter physics was transformed by microscopies that enabled imaging of real-space structures and patterns. A candidate technique for obtaining equivalent data in the purely electronic systems is spectroscopic imaging scanning tunnelling microscopy (SI-STM). The core challenge is to detect the tenuous but 'heavy' momentum (k)-space components of the many-body electronic state simultaneously with its realspace constituents. Sr 3 Ru 2 O 7 provides a particularly exciting opportunity to address these issues. It possesses a very strongly renormalized 'heavy' d-electron Fermi liquid 6,7 and exhibits a field-induced transition to an electronic liquidcrystalline phase 8,9 . Finally, as a layered compound, it can be cleaved to present an excellent surface for SI-STM.The electronic structure of Sr 3 Ru 2 O 7 is complicated owing to both its bilayer nature and the in-plane √ 2 × √ 2 crystalline reconstruction caused by rotations of the RuO 6 octahedra ( Fig. 1, inset). Nevertheless, photoemission studies reveal at least five Fermi-surface pockets 6 , in agreement with de Haas-van Alphen data 7 . The most striking result of these k-space spectroscopic measurements is that the intense electron-electron interactions cause bands that are 10-30 times flatter than they would be if quasi-free electrons existed in the system. Thus, although its metallic state is a Fermi liquid, Sr 3 Ru 2 O 7 is one of the most strongly renormalized heavy d-electron compounds known, and consequently, the spectral weight of k-space excitations should be markedly reduced. This system undergoes a series of metamagnetic transitions in fields between 7.5 and 8.1 T applied parallel to the crystallographic c axis. These transitions enclose an H-T plane region within which a large resistivity enhancement occurs 8 . Application of further in-plane fields produces an 'easy' transport direction for which this enhanced resistivity disappears 10 . Thus, electronic transport with 180 • rotational (C 2 ) symmetry exists within this narrow H-T region, whereas the surrounding regions exhibit transport with the expected 90 • rotational (C 4 ) symmetry. These are the transport characteristics expected of a field-induced electronic nematic 10 -in this case, one generated from a manybody state of Ru d-electrons comprising both r-space and k-space spectral contributions. SI-STM is potentially an ideal technique for studying such systems because simultaneous studies of r-space and k-space electronic structure can be carried out. It was pioneered in studies of simple quasi-free-electron systems 11,12 but, at least conceptually, might provide a route for i...