Quelles évolutions pour la logistique événementielle ? L’impact ducashlessdans les festivals musicaux

Digital Platforms and Cultural Industries

“…In return, it is possible to collect data on the customers' consumption habits, their comings and goings in the different areas, and the popularity of these areas: the analysis of this data may be used to optimize space management and physical flows management (spectators, stocks, staff, etc.) (Salaun, 2016). From a marketing point of view, this data may inform advertising campaigns based on audience behavior.…”