2018
DOI: 10.1177/0022185618792990
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Raciolinguistics and the aesthetic labourer

Abstract: Select studies on aesthetic labour explore how race becomes a component in ‘looking good’ for customers. However, there is little mention of how race is also salient in ‘sounding right’. This article addresses this issue by exploring the impact of race on the vocal demands placed on aesthetic labourers. Using raciolinguistics, a field that investigates the interconnections between language and race, the article specifically notes how two sites of language-focused aesthetic labour, English language teaching and… Show more

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Cited by 31 publications
(26 citation statements)
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“…Due to its multilingual nature, Indian English is often perceived as a foreign accent compared to American and British English, which are perceived as different varieties of English (Kutlu & Wiltshire, 2020 ). This multilingual aspect of Indian English has become further embedded into the racialization of South Asian individuals (Kutlu, 2020 ; Ramjattan, 2019 ; also for raciolinguistic ideologies see Rosa, 2016 ). For instance, while there are South Asian speakers of all three varieties, there is often perceived foreign accentedness when they speak American and British English—as shown by studies comparing the perception of identical speech samples paired with both South Asian and white faces (Kutlu, 2020 ; Kutlu et al, 2021 ).…”
Section: The Present Studymentioning
confidence: 99%
“…Due to its multilingual nature, Indian English is often perceived as a foreign accent compared to American and British English, which are perceived as different varieties of English (Kutlu & Wiltshire, 2020 ). This multilingual aspect of Indian English has become further embedded into the racialization of South Asian individuals (Kutlu, 2020 ; Ramjattan, 2019 ; also for raciolinguistic ideologies see Rosa, 2016 ). For instance, while there are South Asian speakers of all three varieties, there is often perceived foreign accentedness when they speak American and British English—as shown by studies comparing the perception of identical speech samples paired with both South Asian and white faces (Kutlu, 2020 ; Kutlu et al, 2021 ).…”
Section: The Present Studymentioning
confidence: 99%
“…These examples point out that transracial aesthetic labour, like other forms of aesthetic labour, can emphasize notions of racial inferiority and require workers to "improve" themselves in order to mitigate this inferiority (Nath, 2011;Ramjattan, 2019;Wissinger, 2012). Such a problem had led to calls for the abolishment of aesthetic labour (Williams and Connell, 2010), but what is to be done when this labour is being defined by the aesthetic labourer?…”
Section: Discussionmentioning
confidence: 99%
“…This is evident in Indian call centres, where the English of local Indian agents, while valued by multinational corporations, is "neutralized" in order to become more intelligible for Global North callers as well as to make these callers believe that they are conversing with someone of the same geographical background (Nath, 2011). Since this language training is often based on US and British English, which are coded as White varieties of the language due to originating from stereotypically White nations, sounding right means "sounding White" (Ramjattan, 2019).…”
Section: Introductionmentioning
confidence: 99%
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“…Consequently, it impacts the assessment of speakers of different English varieties. For instance, Australian English speakers are not asked to prove English proficiency whereas Indian English speakers do need to provide English proficiency in North American schooling systems (e.g., TOEFL requirements or spoken academic English requirements, see Ramjattan (2017) and Ramjattan (2019) on international teaching assistants). How these varieties need to be assessed is an important question (Kang et al, 2020).…”
Section: )mentioning
confidence: 99%