Select studies on aesthetic labour explore how race becomes a component in ‘looking good’ for customers. However, there is little mention of how race is also salient in ‘sounding right’. This article addresses this issue by exploring the impact of race on the vocal demands placed on aesthetic labourers. Using raciolinguistics, a field that investigates the interconnections between language and race, the article specifically notes how two sites of language-focused aesthetic labour, English language teaching and Indian call centres, reinforce conceptions of sounding right that privilege Whiteness. A review of the literature from these sites highlights how looking good and sounding right constitute one another. Indeed, while a White body in English language teaching signifies nativeness/clarity in English, Indian call centre agents make themselves look better in the minds of western callers by ‘whitening’ their voices. These examples act as a call to simultaneously examine the racialized body and voice in future aesthetic labour research.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.