A concept of high energy density (ED) hydrogen–bromate flow battery was supported by experiments with flow cells with 0.1 to 50 cm2 apparent areas. H2/NaBrO3 flow cells with H2 gas diffusion anode, proton exchange membrane (PEM), and carbonaceous flow‐by or flow‐through cathodes were employed. Estimates show that the theoretical ED of the H2/bromate flow battery (HBFB) exceeds the ED of H2/O2 fuel cells (FC) in air‐deficient environments. At the cathode of the HBFB, aqueous, concentrated bromate (non‐toxic, and stable) is reduced to bromide by a six‐electron process. 100 % conversion of BrO3− to Br− can be achieved. Although acidification of the BrO3− electrolyte is a prerequisite, the acid concentration in the electrolyte feed can be optimized as a trade‐off between area specific power (P) of the HBFB and its complexity.