This study constitutes a preview of a broader research project on kinship, family, and society in colonial La Rioja. In this context, the results obtained from the study of five generations of the Villafañe and Guzmán family are presented. Various aspects such as family organization, inheritance system, conflicts between families, the construction of a distinct identity, and the strategies that allowed this family to preserve its heritage and maintain a prominent status in the local elite are examined and analyzed in detail.