The magnitude estimation of taste intensity has often produced exponents greater than 1, suggesting that the perceived intensity of some taste stimuli increases at a faster rate than does stimulus concentration, i.e., the psychophysical functions are positively accelerating. However, a reanalysis of published data reveals that when these magnitude scales are replotted in linear coordinates, instead of the conventional log-log form, there is often no evidence of positive acceleration and the numerical value of the exponent bears no reliable relationship to the shape of its psychophysical function. Reasons for this finding are discussed and the implications for taste research are noted.The power function S = kZ n, where S is subjective magnitude, I stimulus intensity, n the exponent, and k a constant, has been widely used in psychophysics.An attractive feature of this formulation is the capacity of the exponent, a single numerical value, to reflect the shape of a psychophysical function. Thus, obtaining an exponent less than 1 implies that the psychophysical function would be negatively accelerating (compressed, concave downward) if plotted in linear coordinates; an exponent equal to 1 implies a straight line (linear) relationship; and an exponent greater than 1 implies a positively accelerating (expanded, concave upward) psychophysical function, i.e., implies that the subjective magnitude grows at a faster rate than the stimulus intensity (Bartoshuk, 1977, Figure 1; Stevens, 1961Stevens, , 1975.When taste stimuli are evaluated with the conventional sip procedure and the response technique of magnitude estimation, and when power functions are fitted to the data, the resulting exponents have often been found to exceed 1 . This is especially true of sucrose (Meiselman, 1971, Table 1; Moskowitz, 1970;Stevens, 1969) and many other sugars (Moskowitz, 1971a). The exponent for the salt stimulus sodium chloride has also been reported to be greater than 1 (Meiselman, 1971, Table 1; Stevens, 1969). Values for bitter stimuli (e.g., quinine sulfate and quinine hydrochloride) are around 1 or lower (Meiselman, 1971), and exponents for acids are usually below 1 (Moskowitz, 1971b).The results of magnitude estimation scaling are usually presented in the form of log-log plots, with the slope reflecting the value of the exponent. It follows, though, that if the psychophysical functions of those taste stimuli with exponents greater than 1 are replotted in linear (arithmetic) coordinates, then the functions should be positively accelerating. A preliminary analysis (McBride, Note 1) has revealed that this is not always the case. When magnitude scales of sucrose sweetness with exponents of around 1.3 are replotted in linear coordinates, the Requests for reprints should be sent to R.