Either as the free alcohol or deprotonated, a carbinol residue bearing gemial, identical aryl residues can at first sight be recognized as an achiral structural unit. When incorporated, however, into a chiral molecule, the two aryl groups become diastereotopic. Thus, they might contribute to an enhancement in stereoselectivity and do so in a variety of reactions. This Minireview highlights developments in stereochemistry when the diaryl(oxy)methyl group is involved, with emphasis given to the beneficial effect of this moiety. Of particular focus are auxiliaries, the stoichiometric use of metal complexes, metal and organocatalysts, and finally chiral dopants for liquid crystals, all featuring the diaryl(oxy)methyl group.