This article reviews the results of measurement of optical properties of oil, such as polarimetry, refractometric, luminescent-bituminological research, IR-spectrometry and UV-visible-NIR spectrometry used to solve geo-bituminology development of hydrocarbon deposits. The authors pay special attention to optical research in the field of UV-visible-NIR electromagnetic radiation, the results of which allow us to estimate the residual oil reserves, separate production for each formation during the operation of multi-layer objects, determine the producing gas-oil ratio, density and content of hydrocarbons, efficiency of hydraulic fracturing, flow-reducing technologies, and injection of solvents of heavy oil sediments, etc. The published approaches to methods of optical research, which are carried out by laboratories or in-well devices, have been analyzed. This article analyzes the main advantages and disadvantages of current technologies for determining the optical properties of oil. The authors propose wellhead devices for determining the optical properties of oil in UV-visible-NIR radiation (190–1100 nm) and their functional schemes, with a description of the operating principle.