An evaluation of monostatic radar cross section (RCS) response in the near-field range was performed for several targets with different and complex topologies. The main objective was to provide and validate an efficient tool based on electromagnetic (EM) simulations to characterize a traffic scenario. Thus, a novel method based on the combination of geometrical theory of diffraction (GTD) and physical optics (PO) was used to estimate RCS, and the results were compared with the method of moments (MoM) methodology. The simulations were experimentally validated using a commercial vehicular frequency-modulated continuous wave (FMCW) radar at 24 GHz. With this simple measurement system, RCS measurements can be made using an easier and cheaper process to obtain RCS response in the near-field range, which is the most usual situation for traffic applications. A reasonable agreement between the measurements and the EM simulations was observed, validating the proposed methodology in order to efficiently characterize the RCS of targets typically found in real traffic scenarios.