2017
DOI: 10.1108/lhtn-10-2016-0045
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Re-branding libraries to embrace open space and aesthetic reflections: a case of USIU-Africa as a benchmark of Kenyan libraries

Abstract: Purpose This paper aims to examine the strides taken by academic libraries in Kenya to match the standards of modern library buildings while highlighting ensuing impact on user satisfaction. It will give an insight and provide a comprehensive comparison between Kenyan modern libraries and other modern libraries in the world which are considered best library designs, to show progressive development of library design and equipment. Design/methodology/approach The paper takes a viewpoint approach after studying… Show more

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Cited by 9 publications
(11 citation statements)
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“…Public library administrators identified budget constraint, low priority/minimal interest from local officials, lack of licensed librarian, lack of awareness of RA 7743, and lack of legal sanctions for noncompliance with public library law as the five topmost challenges they came across in meeting the provisions of RA 7743. The lack of/poor ICT services and facilities (e.g., internet, WiFi Results of the studies of Iroaganachi and Nkiko (2016); Kaur and Walia (2013); Mwanzu and Wendo (2017); and Shafique and Mahmood (2013) supports the above findings. Mwanzu and Wendo pointed out that public libraries with sufficient resources and functional services would be of great value to communities.…”
Section: Challenges Of Public Librariesmentioning
confidence: 60%
“…Public library administrators identified budget constraint, low priority/minimal interest from local officials, lack of licensed librarian, lack of awareness of RA 7743, and lack of legal sanctions for noncompliance with public library law as the five topmost challenges they came across in meeting the provisions of RA 7743. The lack of/poor ICT services and facilities (e.g., internet, WiFi Results of the studies of Iroaganachi and Nkiko (2016); Kaur and Walia (2013); Mwanzu and Wendo (2017); and Shafique and Mahmood (2013) supports the above findings. Mwanzu and Wendo pointed out that public libraries with sufficient resources and functional services would be of great value to communities.…”
Section: Challenges Of Public Librariesmentioning
confidence: 60%
“…The concept of brand in libraries is also a complex concept, but it is in line with the concept of brand equity in the most popular models, namely the Aaker brand equity The role of managers, library staff, and other information service providers in branding Mwanzu and Wendo (2017); Roughen (2015); Stimson (2007) The role of structural and physical changes in libraries in branding Chandratre and Chandratre (2015); Hommerová et al (2020);Trendler (2016); Singh (2004); Walton (2008) The relationship between marketing and branding Ahmad et al (2016); Baharuddin and Kassim (2014); Brigham (2016); Eke (2012); Gall (2010); Ottong et al (2014), Personal branding of librarians Hariff and Rowley (2011);Hommerová (2016); Peters and Kemp (2014); Rahmad et al (2013); Shaffer (2003); Shahpouri and Noruzi (2017); Shuan-Neng and Chia-Hua (2016); Singh (2011); Singh and Ovsak (2013); Twum et al (2021) The concept of brand, branding elements, and its impact on the success of libraries Ajie (2019); Bennett and Thompson (2016); Boyer et al (2014); Brantz and Sadowski (2010); Hepburn and Lewis (2008); Hood and Henderson (2005); Karimi and Khosravi (2016); Kenneway (2006); Litsey and Daniel (2013); Mahdi and Ramadhan (2019); Roughen (2016); Roughen and Swain (2020); Rowley (2004a); Sahli and Esmaili Givi (2014); Singh and Trinchetta (2020); Tomcik (2015); Yap and Yeo (2007) Brand building methods and library experiences in branding Katsirikou and Oi...…”
Section: Literature Reviewmentioning
confidence: 94%
“…The brand encompasses all the physical dimensions of libraries (Stimson, 2007). Optimal equipment is a factor in building a brand and desirable mental image in the minds of library users (Mwanzu and Wendo, 2017; Singh and Ovsak, 2013; Trendler, 2016). The use of good and harmonious colors in the decoration of the library (Ajie, 2019; Mwanzu and Wendo, 2017; Worley, 2015) and the optimal lighting of the library (Ajie, 2019; Mwanzu and Wendo, 2017) are also factors that can build a brand for the library.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…There has been surging interest in sustainable buildings in Kenya. According to research on modern library buildings in Kenya by Mwanzu and Wendo (2017), there are several libraries that have embraced the concept of going green. For instance, the CUEA Library in Nairobi stays cool even in the intense midday heat, despite not having an air conditioner.…”
Section: Best Practices In Kenyamentioning
confidence: 99%