Re-conceptualizing customer-based destination brand equity

Dedeoğlu, Bekir Bora; Niekerk, Mathilda van; Weinland, Jeffrey; Celuch, Krzysztof

doi:10.1016/j.jdmm.2018.04.003

Cited by 62 publications

(56 citation statements)

References 145 publications

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“…H1: There is a positive significant relationship between perceived value and customer satisfaction. Dedeoglu, et al (2019) found that brand trust was affected positively by both hedonic and functional values. Berraies, et al (2017) found that customers' e-trust is explained by quality value, monetary value and emotional value of mobile banking applications.…”

Section: Perceived Value and Customer Satisfactionmentioning

confidence: 99%

Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt

Barakat¹

2020

IJBM

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The main aim of this study is to build and test a model that includes determinants of brand equity in fast food restaurants industry. Designed questionnaire was distributed to customers sample in fast food restaurants in Egypt. Data were obtained from 307 respondents and were analyzed using Amos.18 and Spss.16 to test hypotheses established in a research model. The results indicated that there is a positive significant relationship between perceived value and customer satisfaction. The results revealed that there is a positive significant relationship between customer satisfaction and customer trust. It is found that there is a positive significant relationship between customer satisfaction, customer trust and brand equity.

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Section: Perceived Value and Customer Satisfactionmentioning

confidence: 99%

Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt

Barakat¹

2020

IJBM

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“…Brand equity is generally considered a multidimensional construct [16]. According to Aaker, it comprises brand awareness, brand association, perceived quality, brand loyalty, and other proprietary assets (e.g., patents, registered trademarks, and so on), which must be perceived positively by the consumer for brand equity to be achieved [44,18]. Brand awareness plays an important role in CBBE [19]; it refers to a) consumers' ability to recall, recognize and connect with a brand (via brand name, logo, symbol, etc.…”

Section: Brand Equity Theorymentioning

confidence: 99%

“…Research shows that when a museum's brand is evaluated positively, customer loyalty toward the museum is greater [22]. Although CBBE has been widely discussed in tourism research [44,22,50], there has been little application of this approach to urban cultural heritage organizations, with only a few researchers investigating CBBE in the museum [21,22] and art contexts [41], and even fewer focusing on mixed reality in urban cultural heritage attractions from this perspective.…”

Section: Brand Equity Theorymentioning

confidence: 99%

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Bae¹,

Jung²,

Moorhouse³

et al. 2020

Preprint

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Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea using a stratified sampling method. PLS-SEM was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experience, but also positively affect brand awareness, brand association, and brand loyalty.

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“…Algunos de los trabajos realizados en los últimos años desde la vertiente multidimensional y en particular sobre la relación entre el consumidor y VM permanecen vigentes (Ahna, Parkb & Hyunb, 2018;Dedeoglu, Niekerk, Weinland & Celuch, 2019;Hepola, Karjaluoto & Hintikka, 2017).…”

Section: El Valor De Marcaunclassified

Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes

Gómez

Pérez

2019

SUMNEG

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The objective of this study is to analyze the effects of brand love and traditional Word of Mouth and electronic communication on the brand equity, in order to check this influences the repurchase intention. The contrast of the hypotheses has been made from a sample of 306 university students. The results indicate that brand love exerts a significant influence on the positive WOM, comments that reinforce the brand equity, which triggers the repurchase intention. In contrast, the online environment facilitates the disclosure of negative comments that affect the brand value through eWOM. Códigos JEL: D18, M30, M31, M39 Palabras clave Valor de marca, amor a la marca, Word of Mouth, Electronic Word of Mouth, intención de recompra. El objetivo del presente estudio consiste en analizar los efectos del amor a la marca y la comunicación Word of Mouth tradicional y electrónica sobre el valor de marca, con el fin de comprobar si este influye en la intención de recompra. El contraste de las hipótesis se ha realizado a partir de una muestra de 306 jóvenes universitarios. Los resultados indican que el amor a la marca ejerce una influencia significativa sobre el WOM positivo, comentarios que refuerzan el valor de marca, el cual desencadena en la intención de recompra. Por el contrario, el entorno online facilita la divulgación de comentarios negativos que afectan el valor de marca a través de eWOM. © 2019 Fundación Universitaria Konrad Lorenz. Este es un artículo Open Access bajo la licencia CC BY-NC-ND (http://creativecommons. org/licenses/by-nc-nd/4.0/). Keywords: Brand equity, brand love, Word of Mouth, Electronic Word of Mouth, repurchase intention.  Premio al mejor artículo del número

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Re-conceptualizing customer-based destination brand equity

Cited by 62 publications

References 145 publications

Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt

Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt

The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

Antecedentes y consecuencias del valor de marca. Un estudio centrado en los consumidores jóvenes

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