How do Latvian emigrants’ emotional apprehensions of social and cultural change in post-Soviet Latvia, and the contrasting experience they gain abroad, affect their relationship with the Latvian state and their ongoing emigration status? By contrasting the personal narratives of 59 emigrants with the Latvian state’s public transformation discourse, we argue that the culture the sending state presents to its public—both in its official discourse and day-to-day interactions with civilians—and the emotions this triggers in people based on their everyday life experiences, deepens our understanding of the post-Soviet emigration regime. Specifically, how state discourse and interactions affect feelings of recognition and the related emotions of confidence (particularly, self-confidence), pride, and shame are important for understanding post-Soviet emigration. Exaggerated neoliberal notions of the “West” dominated both the post-Soviet civil discourse and the policies and practices implemented to guide the transition, fashioning an environment where people felt shamed, and their self-confidence was injured. However, emigration and growing confidence in receiving states helped many regain a sense of comfort, self-confidence, and empowerment.