When treated at room temperature and in the presence of NEt 3 with {(i-PrCN)NiBr 2 } n , the pincer-type ligands R-POC H OP R′ undergo direct C−H nickellation to give the pincer complexes (R-POCOP R′ )NiBr in 45−92% yields (R-POCOP = κ P ,κ C ,κ P -{R n -2,6-(R′ 2 PO) 2 C 6 H 3−n }; R n = 4-OMe, 4-Me, 4-CO 2 Me, 3-OMe, 3-CO 2 Me, 3,5-t-Bu 2 ; R′ = i-Pr, t-Bu). These complexes have been characterized by multinuclear NMR and UV−vis spectroscopy as well as single-crystal X-ray diffraction studies to delineate the impact of R and R′ on Ni−ligand interactions. The solid-state structural data have revealed slightly shorter Ni−Br bonds in the complexes bearing a 4-CO 2 Me substituent, shorter Ni−P bonds in the complex bearing t-Bu substituents at the 3-and 5-positions, and longer Ni−P bonds in complexes featuring OP(t-Bu) 2 donor moieties. The UV−vis spectra indicate that a 4-CO 2 Me substituent causes a red-shift in the frequency of the MLCT bands (330−365 nm), whereas the ligand field transitions appearing in the 380−420 nm region are influenced primarily by the P-substituents. Cyclic voltammetry measurements have shown that the oxidation potentials of the title complexes are affected by P-and ring-substituents, oxidation being somewhat easier with t-Bu 2 PO (vs i-Pr 2 PO), OMe and Me (vs CO 2 Me), and t-Bu (vs Cl). Moreover, oxidation potentials are affected more by the aromatic substituents at the 4-position vs those at the 3-and 5-positions.