The behavior and source of 90 Sr in the coastal ocean remain uncertain. Here, we investigated the distributions of 90 Sr in coastal fresh groundwater, river water, pore water, and seawater in three bays along the southeastern coast of China between 2019 and 2021 and evaluated the potential of submarine groundwater discharge (SGD) as a source of coastal 90 Sr. The 90 Sr activity in coastal fresh groundwater was higher than that in river water and seawater, while the 90 Sr activity in pore water was comparable to that in adjacent seawater. In addition, nonconservative mixing behavior of 90 Sr along the salinity gradient between river water and seawater was observed. These observations indicated that fresh SGD may serve as an additional source of 90 Sr in coastal seawater. Combining our groundwater 90 Sr data with the reported fresh SGD flux data, the estimated fresh SGD-derived 90 Sr fluxes into the three bays were comparable to or even higher than those supplied by riverine sources. These results revealed that fresh SGD is a major but overlooked source of 90 Sr in the coastal ocean. This subterranean pathway for transport of 90 Sr to the coastal ocean should be considered in the monitoring and risk assessment of coastal areas, especially those near nuclear facilities.