“…Second, there is a recognized need for research that examines the reading process itself (Jackson, 2001;Pagel & Westerfelhaus, 1999). To date, scholars working in the field of business communication have identified some individual characteristics of writing and presentational style purported to enable readers to process texts efficiently and accurately; these include short paragraphs (Felker, Redish, & Peterson, 1985), headings and subheadings (Redish, 1989), topic sentences (Kieras, 1980), "bottom line" statements (Fielden & Dulek, 1984), explicit transitions (Guillemette, 1987), active verbs (Selzer, 1981), internal previews (Redish, Battison, & Gold, 1985), and layout (Rubens, 1986).…”