“…This is both a literal and symbolic separation, reinforcing the norm that opinion ought not intrude into news reporting (Thomas, 2018). Accordingly, empirical studies of news content have operationalized objectivity as the absence of opinion (see, e.g., Lawrence, Molyneux, Coddington, & Holton, 2014;Molyneux, 2015;Tandoc, 2018;Tandoc & Thomas, 2017). It follows, then, that fake news producers may seek to take advantage of this journalistic credibility in order to be believed, by putting on a semblance of objectivity.…”