Reading visual design of outdoor signs in Kuta (A case study of multimodal linguistic landscapes)

Mulyawan, I Wayan

doi:10.1080/23311983.2020.1748987

Cited by 15 publications

(12 citation statements)

References 6 publications

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“…This change in situation impacts the use of the international language of English, especially on commercial outdoor signs. This phenomenon is also seen in another study where commercial designs in Kuta use English and foreign languages in their advertisements (Mulyawan, 2020) . On the other hand, the LL situation in Bali, especially in the Kuta area, has become a concern for language and cultural observers concerned that the dominance of foreign languages over Balinese in the Kuta area will affect the local identity of the community.…”

Section: Introductionsupporting

confidence: 54%

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Tourism language accommodation of Ubud-Bali: the virtual landscape linguistics (VLL) through google street view

Savitri

Nuswantara²,

Ratu³

2022

JASL

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This study reveals how Virtual Landscape Linguistics (VLL) in Ubud-Bali can describe the community’s attitude when facing the global tourism industry. Data in shop signboards, information boards, and building names were collected using documentation techniques through the Google Street View application (update 2019–2021) along Raya Ubud Street, Bali, Indonesia. The selected data represents the categories of language variation and monolingual-multilingual signs. The findings show that English is used in most commercial signage, both monolingual and multilingual outdoor signs. On the other hand, the local language is seen on monolingual and multilingual outdoor signs in traditional restaurants, information boards, and vernacular building names. Through the display of English signage, tourists worldwide can see that Ubud has provided complete accommodation needs for foreign tourists. In addition, tourists can also see that the use of local languages such as Indonesian and Balinese on commercial signage and vernacular buildings shows the authentic value and culture of the local community as a tourist attraction. This study shows that VLL in the context of tourism has two functions. First, VLL helps travelers plan and organize their vacations better. Second, VLL allows stakeholders to promote their tourist areas virtually without neglecting their natural appearance.

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Section: Introductionsupporting

confidence: 54%

“…Previous studies found that English dominates the linguistics landscape (LL), such as Kuta (Mulyawan, 2020;Mulyawan & Ratna Erawawti, 2019), in Ubud (Ariani & Artawa, 2021;Mulyawan, 2019) and Bali as a whole (Khazanah & Kusumaningputri, 2021;Wulansari, 2020).…”

Section: Introductionmentioning

confidence: 99%

Tourism language accommodation of Ubud-Bali: the virtual landscape linguistics (VLL) through google street view

Savitri

Nuswantara²,

Ratu³

2022

JASL

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“…The informative function of the digital linguistic landscape includes information delivering function, information indicating function, and information mediation function. The information delivering function is manifested in the form of linguistic information at an intuitive level [ 85 ]; the information indicating function is manifested in the form of multimodal linguistic landscapes that serve as an aid to comprehension or emphasis [ 86 ]; and the information mediation function is manifested in the form of short, guiding messages that point to a broader pool of relevant information resources [ 74 ]. The symbolic function of digital linguistic landscape refers to its ability to reflect market trends and current social conditions [ 87 , 88 ], as the information of digital linguistic landscape is shared, convenient, and expandable to facilitate the wide dissemination of social phenomena [ 89 ], and its information most directly reflects often the most cutting-edge social hotspots and trends.…”

Section: Literature Reviewmentioning

confidence: 99%

Testing the Effects of the Digital Linguistic Landscape on Engineering Education for Smart Construction

Lin

Zhang

Yin

et al. 2022

Computational Intelligence and Neuroscience

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This study investigates the mechanism of digital linguistic landscapes in enabling engineering education for smart construction according to the educational dimensions of A (ability), S (skill), and K (knowledge). A questionnaire survey was conducted based on the core concepts of the informative dimension and symbolic dimension in digital language landscape as well as the ability dimension, knowledge dimension, and skill dimension in engineering education. Structural equation modeling (SEM) was used as the test method. The results of the research demonstrate that the informative dimension and symbolic dimension are two main aspects of DLL in education of engineering students for smart construction. Additionally, DLL has a significant positive impact on the ability, knowledge, and skill education of engineering students for smart construction. The research has theoretical and practical significance, as it not only enriches research on the relationship between DLL and engineering education for smart construction but also expands the theoretical understanding of engineering education from the perspective of linguistics. Furthermore, the study explores the path of the practical application of digital language landscape to engineering education for smart construction.

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“…This research has been around since 1978, but has only been highlighted since the research conducted by on linguistic landscapes. And this research is what underlies research on linguistic landscapes that are better known and developed today (Mulyawan, 2020).…”

Section: Introductionmentioning

confidence: 92%

“…Non-commercial signs are signs made by the government or certain agencies with the aim of providing information about something without any purpose for the benefit of seeking profit or profit. The commercial sign is a sign made by individuals or companies to attract readers with the aim or orientation of profit or profit (Mulyawan, 2020). The symbolic function in landscape linguistic studies is the emergence of a feeling of the use of certain language signs by a group of people.…”

Section: Introductionmentioning

confidence: 99%

Representation of Jombang as “a santri city”: landscape linguistic study

Pertiwi

Mulyono

2021

JASL

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This study examines the representation of Jombang district as a santri city. The purpose of this study is to describe the extent to which the representation of the mention of Jombang district as a santri city is examined from the use of language in public spaces that can reflect these nicknames. The data in this study are forty forms of language use on billboards, shop names, road signs, and general signs on other roads that can reflect the designation of Jombang district as a santri city. This is a qualitative descriptive research. The theory used is the basic theory from Landry and Bourhis (1997) which focuses on the study of landscape linguistics which refers to information functions and symbolic functions. The results showed that there were five ways of representing Jombang as a santri city, namely (1) representation through naming shops, buildings, and community groups using Arabic which was written using Latin letters, (2) representation through naming streets, alleys, and institutions using names. family or the founder of the Islamic boarding school, (3) representation through the provision of special information for the boarding school students, (4) representation through the promotion of Islamic boarding school-based schools, and (5) representation through other objects. The methods of representation are divided into six categories of language signs in public spaces, namely in the category of road signs, advertising or promotional signs, warning signs, building names, information signs, and objects. There were also factors that influenced the presence of language signs in public spaces that represented Jombang as a santri city, namely (1) being close to the boarding school area, (2) following trend which is done by other subjects around the boarding school, (3) the need for the existence of an institution, and (4) information facilities for the general public.

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Reading visual design of outdoor signs in Kuta (A case study of multimodal linguistic landscapes)

Cited by 15 publications

References 6 publications

Tourism language accommodation of Ubud-Bali: the virtual landscape linguistics (VLL) through google street view

Tourism language accommodation of Ubud-Bali: the virtual landscape linguistics (VLL) through google street view

Testing the Effects of the Digital Linguistic Landscape on Engineering Education for Smart Construction

Representation of Jombang as “a santri city”: landscape linguistic study

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