The catalytic activity of some carbon-supported electrocatalysts toward the ethanol oxidation reaction ͑EOR͒ and the oxygen reduction reaction ͑ORR͒ in the presence of ethanol was investigated. It was found that anodes based on PtSn alloys possess a higher catalytic activity for the EOR, compared to other anode catalysts such as Pt, PtRu, and Pt oxide. For example, when tested in a direct ethanol fuel cell, a twofold increase was observed in the current density obtained from a PtSn-Pt membrane electrode assembly ͑MEA͒ configuration at 0.4 V, compared to the current density obtained from a PtRu-Pt MEA. Furthermore, it was found that cathode catalysts based on Ru/C exhibit a good catalytic activity for the ORR and a high selectivity for this reaction in the presence of ethanol. The results showed that in the presence of 0.125, 0.25, or 0.5 M ethanol concentrations, a decrease in the onset potential of about 60, 62, and 68 mV emerged, respectively. These values were about ten times lower than those measured for some Pt-based cathode catalysts tested in this study in the presence of 0.125 M EtOH. Accordingly, an ethanol fuel cell based on a PtSn/C anode and a Ru/C cathode showed important current density vs cell voltage characteristics.The development of direct oxidation polymer electrolyte membrane fuel cells ͑PEMFCs͒ has increasingly attracted the interest of research groups worldwide. PEMFCs can be fueled with a variety of fuels such as hydrogen, 1 alcohols, 2,3 hydrocarbons, 4-6 acetals, 7,8 etc. Particularly, H 2 /O 2 1 and CH 3 OH/O 2 9 fuel cells have been largely investigated over the last few decades. Meanwhile, there is an interest in studying the electro-oxidation of other alcohols that besides methanol could be used in PEMFCs. An important candidate is ethanol. 10-13 This alcohol can be electro-oxidized to CO 2 on Ptbased electrocatalysts in a direct ethanol fuel cell ͑DEFC͒ at relatively low temperatures. 14-16 Yet, to be competitive the direct organic fuels PEMFCs must deal with key challenging problems. One important detrimental issue is the high crossover rate of organic molecules through polymer membranes. 17,18 The presence of molecules such as methanol on the cathode side of the membrane electrode assembly ͑MEA͒ produces a mixed potential that diminishes the activity of the catalysts for the oxygen reduction reaction ͑ORR͒, in addition to a significant loss of fuel. 18 Therefore, various aspects of research have been proposed to reduce the effect of the crossover in PEMFCs: ͑i͒ the development of membranes than can operate at high temperatures, thus enhancing the oxidation rate of the organic substance, 19,20 or the use of composite membranes containing inorganic additives that present a lower methanol permeability; 21-23 ͑ii͒ the surface modification of commercially available membranes via the deposition of a polymeric barrier, 24 its exposure to an electron beam, 25 or the casting of polyelectrolyte complexes on their surface; 26 ͑iii͒ the experimental evaluation of operating conditions that may ...