The addition of a photogenerated phenyl cation to an alkene offers an entry, under mild conditions, to the phenethyl cation/phenonium ion system in organic solvents. Taking advantage of this, a product study has been carried out in parallel with a computational characterization of the intermediates. Thus, 4-methoxy-and 4-dimethyaminophenyl cations have been photogenerated from the corresponding chlorobenzenes in the presence of mono-to tetrasubstituted olefins in polar or protic media. The chemistry that occurs has been correlated with the degree of anchimeric assistance offered by the phenyl group, as predicted by calculations. Two limiting situations arise, the first one when starting from monoor 1,2-disubstituted alkenes. In these cases, calculations evidence a large stabilization of the intermediate (phenonium