Reception Analysis of “Sweet Hard with Müge Anlı” Program Context of Gerbner’s Cultivation Theory

Abstract

Violence is an instinct inherent in all living beings. Humans, who are social beings unlike other living things and have to live in accordance with social and legal rules, experience sexuality, aggression, etc. suppresses impulses by pushing them into the subconscious. Mass media play a major role in satisfying these repressed impulses today. The mass media prefer to publish programs on topics that can attract people’s attention. One of these issues is “violence”. Today’s commercial mass media, with the thought that it will be watched more, publishes content that will stimulate people’s subconsciously suppressed impulses such as violence and sexuality. Television is one of today’s most popular mass media, which brings violent subjects to the agenda in different programs and instantly delivers them to large masses. George Gerbner, who carried out the first scientific researches on television and violence, introduced the “Cultivate Theory” to the communication literature. In this study, which is based on Gerbner’s “Cultivate Theory”, the effects of the “Müge Anlı ile Tatlı Sert” program on the audience were analyzed by the method of reception. As a result of the analysis, it was revealed that the program changed the perception of violence on the audience in the long term and cultivated violence.