Reception Studies and Audiovisual Translation

Abstract

translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

The Subtitling of Swearing: A Pilot Reception Study

“…To investigate the reception of AVT, it is necessary to explore how audience reception occurs during authentic viewing experiences, with viewers consuming translated audiovisual materials (Tuominen 2018). and Di Giovanni (2020) suggest the use of mixed methods in research focusing on the reception of AVT from an empirical perspective. In this regard, this pilot study adopted a multi-method approach (Tuominen 2018) based on the user-centered translation model (Suojanen et al 2015).…”

“…In this sense, reception studies emerge as an essential research field seeking to unravel the complexities of how these choices influence the audience's comprehension, emotional engagement, enjoyment, and overall viewing experience (Di Giovanni and Gambier 2018). Reception studies in AVT stand at the forefront of understanding how audiences engage with and interpret audiovisual content in its various translated forms (Gambier 2018;Di Giovanni 2020). This field acknowledges that the impact and effectiveness of audiovisual translation extend beyond the technical aspects of language transfer, delving into the intricate dynamics of how viewers from diverse linguistic and cultural backgrounds receive, perceive, and interact with audiovisual translations (Di Giovanni and Gambier 2018).…”

An Intersemiotic Analysis of the Arabic Dubbed Version of Disney’s Frozen Let it Go

“…By the same token, dubbing research currently investigates the translators' role, their choices, what mediates such choices, the translation and adaptation of the audiovisual product, and the audience's active role in today's digitized and multimodal world (Chaume 2020). The last turn centered on AVT experimental research, where researchers test the audience perception of major dubbing features, like lip-synchrony and kinetic synchrony (Giovanni 2020).…”

A systematic review of experimental research in audiovisual translation 1992–2020

“…There is no lack of reviews in the AVT literature, with two most recent ones being Orrego-Carmona (2019) and Di Giovanni (2020). These reviews take stock of what AVT research has achieved and offer suggestions to move the field forward.…”

“…Our review also found that about one third of the experiments relied on one research instrument. As the production and reception of AVT contents are complex in nature, researchers are suggested to use multiple research instruments to collect data and triangulate data interpretation (Di Giovanni, 2020;Orero et al 2018).…”