Receptivity to cigarette and tobacco control messages and adolescent smoking initiation: Table 1

Abstract

Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.

Believability of Cigar Warning Labels Among Adolescents

“…However, for one message specifically, “cigars are not a safe alternative to cigarettes”, similar proportions of susceptible and non-susceptible youth reported the message to be very believable. There is some evidence that adolescents may be susceptible to smoking because of their strong receptivity to pro-tobacco media (24, 25). This could explain why they would be less likely to believe the warnings in this current study.…”

Predictive Validity of the Expanded Susceptibility to Smoke Index

“…A recent paper on favorite advertising for and against cigarettes highlighted this point. 40 The identification of favorite antismoking messages varied for teen never-smokers depending on their receptive to tobacco industry advertising, a known influence on susceptibility and curiosity. 37 Those who were more likely to have been labeled as at risk by the enhanced index were much less likely to identify health consequences messages as their favorite antismoking messages than those who were more likely to be committed never-smokers.…”

“It is merely a paper tiger.” Battle for increased tobacco advertising regulation in Indonesia: content analysis of news articles

“…[8][9][10][11] This is also true for online promotions, with youth exposed to tobacco branding through the internet being more susceptible to smoking. 12 High exposure to TAPS coupled with easy access to cigarettes has resulted in high tobacco prevalence among both Indonesian adults and youth.…”