Recognition and Ratings of Television Music Videos: Age, Gender, and Sociocultural Effects

Greeson, Larry E.

doi:10.1111/j.1559-1816.1991.tb00513.x

Cited by 21 publications

(6 citation statements)

References 13 publications

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“…Enjoyment was captured with a single item. Single-item measures to assess enjoyment have been used in various studies (see Green & Brock 2000; Greeson, 1991; Knobloch & Zillmann, 2002; Zillmann, 1988). Correspondingly, we asked: “How much did you enjoy the movie?” Participants provided their judgment on a 5-point scale from not at all to very much .…”

Section: Methodsmentioning

confidence: 99%

Dubbing or Subtitling?

Wissmath

Weibel

Groner

2009

Journal of Media Psychology

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Dubbing and subtitling are the two most common methods of translating television broadcasts or movies. Both dubbing and subtitling may present specific advantages and disadvantages. In this study, the effects of these two methods on presence, transportation, flow, and enjoyment were investigated in an experimental approach. Participants (N = 154) watched a 30-min segment of a movie. Between-subject factors were translation method (dubbing without subtitles, dubbing with subtitles in a foreign language, and original language with subtitles) and genre (drama, comedy, and thriller). Findings indicate that subtitles in a foreign language decrease feelings of spatial presence, transportation, and flow. However, the difference between dubbing and subtitling failed to reach significance. No effect of translation method on enjoyment was found. The pattern of results is equal for all genres. Further analyses showed spatial presence, transportation, and flow to be related. In addition, transportation is more strongly related to enjoyment than flow and spatial presence.

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Section: Methodsmentioning

confidence: 99%

Dubbing or Subtitling?

Wissmath

Weibel

Groner

2009

Journal of Media Psychology

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“…Enjoyment is often assessed with single-item measures in which the participant is asked to rate how much they enjoyed or liked the media at hand (e.g., Greeson, 1991;Knobloch & Zillmann, 2002;Krcmar & Kean, 2004;Zillmann, 1989). A similar approach, but one that may provide more reliable and stable measurement, includes the use of several questions about enjoyment (e.g., enjoyable, entertaining, likeable) that then load on a single dimension (e.g., Gan, Tuggle, Mitrook, Coussement, & Zillmann, 1997;Krcmar & Albada, 2000).…”

Section: Measures and Possible Dimensions Of Media Enjoymentmentioning

confidence: 99%

Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research

Nabi¹,

Krcmar²

2004

Commun Theory

251

178

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Despite its popularity in mass media effects research, the concept of media enjoyment has yet to be clearly explicated or theoretically integrated into media effects theories. In this analysis, the authors begin to address these limitations by first reviewing terms that have been used to capture the concept of media enjoyment, considering their underlying common features. The authors then introduce a tripartite model of media enjoyment-as-attitude and examine how past research meshes with this perspective. Finally, they consider how enjoyment-as-attitude predicts volitional and spontaneous behavioral outcomes in terms of both media exposure and content-influenced action (e.g., imitation) from 3 theoretical perspectives (uses and gratifications, social cognitive theory, and cultivation). In this way, the article sheds light on how the concept of enjoyment might help to elaborate the understanding of those theoretical processes and, conversely, how extant theoretical perspectives might inform the study of media enjoyment.

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“…In addition, because of their sensory nature, experiential products are subjective in terms of desirability or undesirability, especially across cultures or age groups. For example, likes/dislikes for music and video types vary across age groups and gender (Greeson 1991).…”

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confidence: 99%

How the Order of Sampled Experiential Products Affects Choice

Biswas

Grewal

Roggeveen

2010

Journal of Marketing Research

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Babson College. The authors thank Jonathan Levav, Nancy Upton, and the anonymous JMR reviewers for their helpful comments and suggestions. Dilip Soman served as associate editor for this article. DIPAYAN BISWAS, DHRUV GREWAL, and ANNE ROGGEVEEN*The results of five experiments reveal that when sampling a series of experiential products (e.g., beverages, music), consumers prefer the product sampled second in a series of two desirable products but relatively prefer the product sampled first in a series of two undesirable products. The underlying process for both outcomes is a recency effect, such that there is better recall for the most recently sampled experiential product. The recency effect observed for experiential products reverses to a primacy effect when sampling nonexperiential products (e.g., scissors). The authors also demonstrate that the placement of an undesirable experiential product in conjunction with two desirable experiential products can exaggerate preference for the later-sampled desirable product (when the undesirable product is sampled first) or result in preference for the earlier-sampled desirable product (when the undesirable product is sampled between the two desirable products). However, the preference for the earlier-sampled desirable product holds only if there is no time delay between the sampling of the products or between the sampling and the choice evaluations.

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Recognition and Ratings of Television Music Videos: Age, Gender, and Sociocultural Effects

Cited by 21 publications

References 13 publications

Dubbing or Subtitling?

Dubbing or Subtitling?

Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research

How the Order of Sampled Experiential Products Affects Choice

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