The present study was conducted in order to document the extent to which ethnocentrism and imperialism exist in American and Scandinavian reports of psychological research. Journal citation analyses indicated that articles appearing in the Scandinavian Journal of Psychology referenced numerous US. resources but also many resources from Europe and other parts of the world. In contrast, articles published in American journals cited a preponderance of U.S. sources and, for the most part, excluded reference to Scandinavian psychological research. These findings were interpreted as indicating the existence of empirical ethnocentrism in U.S. journal citations, and media-based cultural imperialism in Scandinavian reports of psychological research. L'Ctude actuelle a ete faite pour documenter a quel point l'ethnocentrisme et l'impirialisme existent dans les rapports amkricains et scandinaves de recherche psychologique. Les analyses des citations de revues professionnelles indiquent que les articles qui paraissent dans The Scandinavian Journal of Psychology font reference aux nombreuses ressources americaines mais aussi a bien des ressources europiennes et B d'autres pays du monde. Par contraste, les articles publies dans les revues amiricaines ont cite une preponderance de resources americaines, et, pour la plupart. n'ont pas fait reference aux recherches psychologiques scandinaves. Ces risultats de recherches semblent indiquer l'existence d'un ethnocentrisme empirique dans les citations des revues americaines et un certain imperialisme culturel, base dans les media, dans les rapports scandinaves de recherches psychologiques. I NTRO D U CTI 0 N Recently, I had the privilege of experiencing the challenge, excitement and pleasure Russell (1 984) associated with interacting with psychologists from Requests for reprints should be sent to Larry E. Grceson,

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High school, younger college, and older college subjects rated explicit, neutral, or Christian television music videos according to theme clarityirecognition and whether the respective videos were liked,disliked. Subjects of each age group were able to recognize the themes of each music-video category with a high degree of accuracy. Younger subjects and males were found to rate the music videos. especially those selected for explicitness. more favorably than older or female subjects. Sociocultural background factors were also found to be related to recognition and ratings of the television music videos. In particular, working class background subjects. subjects who watched music videos regularly, and those that seldom or never attended church rated the music videos, especially the explicit ones. more favorably than subjects from a college town background, subjects who seldom or never watched music videos, and subjects who regularly attended church. These findings were interpreted in terms of media-based social influence processes and reciprocal determinism.