Product family is the core of mass customization that can provide personalized product for customers. The existing product family includes moderation-based and scale-based product family. Both of them suit to the products in pursuit of technique and function but not to shape and aesthetic perception. In this thesis the concept of product family shape atlas is presented and the corresponding method is explained to realize the shape automatic categorization and retrieval. Firstly, based on similar shape characteristics, the samples are classified and a preliminary model of product family shape atlas is established. And then the computer technology is used to realize the automatic categorization by simplifying the massive sample pictures and comparing geometry similarity. Finally, the spectral shape library of wheel hub is taken as an example to demonstrate the feasibility and superiority of the presented method.