2015
DOI: 10.3991/ijim.v9i1.4111
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Recognizing the Importance of Brand Awareness on E-commerce Sales while Shopping on Internet: Empirical Analysis of European Countries

Abstract: The reason to conduct this research is to investigate and recognize the importance of brand awareness on E-commerce sales while shopping on internet. Empirical analysis of seven top internet purchasing European countries is done by using the report of (Eurostat’s 2011). The units of analysis are those individuals who are residing in Denmark, Germany, France, Italy, Netherland, Sweden and Norway making purchases from the internet. Data is collected from the report of Eurostat’s for the ten years from 2002 – 20… Show more

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Cited by 4 publications
(2 citation statements)
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“…The factors of risk and cost were found to be insignificant by some studies [6]. Moreover, unlike many e-services, ride hailing privacy concerns extend beyond information privacy to include physical, 'real-world' threats consumers may face, including physical attacks, harassment, and stalking [13,14,15,16,17].…”
Section: Literature Reviewmentioning
confidence: 99%
“…The factors of risk and cost were found to be insignificant by some studies [6]. Moreover, unlike many e-services, ride hailing privacy concerns extend beyond information privacy to include physical, 'real-world' threats consumers may face, including physical attacks, harassment, and stalking [13,14,15,16,17].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Then, there is no doubt that the number of users always gets increased extremely from year to year. The major factor which contributes to this rapid internet growth is the potential of e-commerce or trade transaction through internet [11] [12]. Moreover, this is also reinforced by the arguments that one of six internet users has sold something online [13].…”
Section: The Background Of the Studymentioning
confidence: 99%