Reconceptualizing the role of habit: A new model of television audience activity

Rosenstein, Aviva W.; Grant, August E.

doi:10.1080/08838159709364411

Cited by 78 publications

(51 citation statements)

References 22 publications

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“…Structural scholars interpret this to mean that most audience members pay little attention to content or channel but use television in a relatively undiscriminating fashion. A viewer's primary relation may be with the medium itself rather than with any specific channel or program (Rosenstein & Grant, 1997). This has serious ramifications, particularly for critical scholars, who argue that "new media technologies will be funded almost exclusively by private enterprise" (Chamberlain, 1994, p. 280).…”

Section: Structural Models Of Uandgmentioning

confidence: 99%

“…Fifth, the cornerstones of U&G theory, the notion of an active audience and the validity of self-report data to determine motives, are assumed by researchers, and that assumption may be "a little simplistic or naive" (Severin & Tankard, 1997, p. 335). Thus, some critics continue to argue that traditional U&G methodologies, particularly those dependent on self-reported typologies and relying on interpretation of lifestyle and attitude variables rather than observable audience behavior, are suspect (Rosenstein & Grant, 1997). Self-reports may not be measuring the individual's actual behavior so much as his or her awareness and interpretation of the individual's behavior.…”

Section: Continued Flaws In Uandg Theorymentioning

confidence: 99%

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Uses and Gratifications Theory in the 21st Century

Ruggiero¹

2000

Mass Communication and Society

1,875

561

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Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article, I argue just the oppositeWhat mass communication scholars today refer to as the uses and gratifications (U&G) approach is generally recognized to be a subtradition of media effects research (McQuail, 1994). Early in the history of communications research, an approach was developed to study the gratifications that attract and hold audiences to the kinds of media and the types of content that satisfy their social and psychological needs (Cantril, 1942). Much early effects research adopted the experimental or quasi-experimental approach, in which communication conditions were manipulated in search of general lessons about how better to communicate, or about the unintended consequences of messages (Klapper, 1960).

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Section: Structural Models Of Uandgmentioning

confidence: 99%

Section: Continued Flaws In Uandg Theorymentioning

confidence: 99%

Uses and Gratifications Theory in the 21st Century

Ruggiero¹

2000

Mass Communication and Society

1,875

561

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“…At the same time, there has long been a commonly held conviction within communication and media studies that people develop media use 'habits' (Diddi and LaRose, 2006;Rosenstein and Grant, 1997) that can be very persistent. LaRose and Eastin (2004) find that, when facing new media choices, people tend to fall back onto habitual patterns of media consumption rather than develop revolutionary new ones.…”

Section: Literature Reviewmentioning

confidence: 99%

Expecting reciprocity: Towards a model of the participants’ perspective on participatory journalism

Borger¹,

Hoof²,

Sanders

2014

New Media & Society

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This study examines 'participatory journalism' from the perspective of participants. Through a series of in-depth interviews with 32 participants from two different participatory journalistic environments set up by professional news organizations, we investigated how participants view and evaluate their participation in journalism. We propose that participants views progress through a series of four stages: anticipation, participation, evaluation and reconsideration. A clear breach is observed between the stage of anticipation and evaluation. We propose that this breach could be couched in terms of both a need and a wish for reciprocity, but also a lack of it. The term 'reciprocity' is inspired by Lewis et al.'s notion of 'reciprocal journalism' and Loosen and Schmidt's conceptualization of journalism as a 'social system'. Implications for the study of participatory journalism and journalism practitioners are discussed.

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“…Apart from that, as a result of the dependency it is to mention the intensification of the level of media and genre exposure, the identification and achievement of new goals or individual's needs (Bigné et al, 2006;Rosenstein and Grant, 1997), as well as parasocial interaction with television program characters or hosts (Auter and Moore, 1993;Grant et al,, 1991;Horton and Wohl, 1956;Levy, 1979;Nordlund, 1978;Perse, 1990;Perse and Rubin, 1989;Rubin et al,, 1985;.…”

Section: Playmentioning

confidence: 96%

“…Literature review has allowed identifying as key precursors of the television media-genre dependency the following: social systems, social environment (development), broadcasted contents, media exposure, interpersonal networks and social demographic variables (Bigné et al, 2006;Ball-Rokeach, 1985;Rosenstein and Grant, 1997;Ruiz and Sanz, 2008). Apart from that, as a result of the dependency it is to mention the intensification of the level of media and genre exposure, the identification and achievement of new goals or individual's needs (Bigné et al, 2006;Rosenstein and Grant, 1997), as well as parasocial interaction with television program characters or hosts (Auter and Moore, 1993;Grant et al,, 1991;Horton and Wohl, 1956;Levy, 1979;Nordlund, 1978;Perse, 1990;Perse and Rubin, 1989;Rubin et al,, 1985;.…”

Section: Playmentioning

confidence: 99%