Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness

Smith, Theodore; Coyle, James R.; Lightfoot, Elizabeth; Scott, Amy

doi:10.2501/s0021849907070407

Cited by 177 publications

(83 citation statements)

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“…Currently, e-WOM plays an important role in the communication of any company and the success of the products and services that are marketed is no longer determined by traditional advertising, but rather depends on reviews and online comments written by consumers themselves [23]. In this area, some studies are available that explore the differences in online behaviors of users from Asian or European countries [24,25].…”

Section: Literature Reviewmentioning

confidence: 99%

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

2018

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Abstract:The main aim of this study was to identify the key indicators related to environmental management and sustainability of hotels as perceived by travelers during their trips. The methodology used was a sentiment analysis with an algorithm developed in Python trained with data mining and machine learning, with the MonkeyLearn library in the hotel industry sector under the eWOM model (e-Word of Mouth). The results with negative, positive and neutral feelings were submitted to a textual analysis with the qualitative analysis software Nvivo Pro 12. The sample consisted of the 25 best hotels in Switzerland according to Traveler's Choice from TripAdvisor ranking 2018 that draws from more than 500,000 reviews. For data extraction, we connected to the TripAdvisor API, obtaining a sample of n = 8331 reviews of the hotels that made up the ranking. The results of the study highlight the key factors related to environmental management detected by travelers during their stay in hotels and can be meaningfully used by managers or hotel managers to improve their services and enhance the value provided by their policies of sustainability and respect for the environment. The limitations of the present study relate to the size of the sample and the number of hotels included in the present analysis.

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Section: Literature Reviewmentioning

confidence: 99%

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

2018

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“…Disseminating information by word of mouth (44,45) and within social networks (46) is an influential communications strategy, especially for health topics (47). Our study supports efforts to stimulate discussion of the vaccine among African American caregivers.…”

Section: Discussionmentioning

confidence: 99%

Disparities in How Parents Are Learning about the Human Papillomavirus Vaccine

Hughes¹,

Cates

Liddon

et al. 2009

Cancer Epidemiology, Biomarkers &Amp; Prevention

164

131

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Background: Differential access to basic health information may contribute to persistent cervical cancer disparities. We examined whether human papillomavirus (HPV) vaccine awareness, HPV knowledge, and use of information sources about the vaccine differ by sociodemographic characteristics associated with cervical cancer. Methods: Study participants (n = 889) were caregivers of adolescent girls ages 10 to 18 years living in southeastern North Carolina. Analyses simultaneously controlled for caregivers' gender, race, age, education, income, and rural residence. Results: Although most caregivers were aware of HPV (83%) and the HPV vaccine (82%), awareness differed by gender, race, education, and income. The largest differences were for race, with 87% of Whites versus 68% of African Americans having heard of the vaccine (P < 0.001). Caregivers correctly answered an average of 69% of questions on HPV, with differences by race

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“…Destination marketers are interested in understanding the drivers of tourist intention to revisit, because the cost of retaining re-visitors is much less than the cost of attracting new visitors (Um et al, 2006). eWOM communication has received huge attention in the recent years, due to its impact on marketing strategy (Smith et al, 2007). Moreover, patients are now more proactive and the main sources of their marketing intelligence include personal experience, eWOM, and advertisements (Yang, 2011).…”

Section: Ewom and Intention To Revisitmentioning

confidence: 99%

eWOM, revisit intention, destination trust and gender

Abubakar

İlkan

Al-Tal

et al. 2017

Journal of Hospitality and Tourism Management

255

168

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This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n=240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

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Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness

Cited by 177 publications

References 0 publications

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

Disparities in How Parents Are Learning about the Human Papillomavirus Vaccine

eWOM, revisit intention, destination trust and gender

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