“…Recently, researchers have shown the important of systematic methods to improve the critical elements of VRIO (Pesic, Milic & Stankovic, 2013;Eloranta, & Turunen, 2015). In the element value improvement, most of the study done on the cost related focus such as 'value engineering' or 'value analysis' (Gepp, Steinmann, Schertl & Vollmar, 2014). Another common tool to assess gaps in system value is SWOT analysis (Chen & Kodono, 2014).…”