We present results from simultaneous optical (SALT) and X-ray (Swift and IN-TEGRAL) observations of GS 1354-64/BW Cir during the 2015 hard state outburst. During the rising phase, optical/X-ray time series show a strong anti-correlation with X-ray photons lagging optical. Optical and X-ray power spectra show quasi-periodic oscillations at a frequency of ∼ 18 mHz with a confidence level of at least 99%. Simultaneous fitting of Swift/XRT and INTEGRAL spectra in the range 0.5−1000.0 keV shows non-thermal, power-law dominated (> 90%) spectra with a hard powerlaw index of 1.48 ± 0.03, inner disc temperature of 0.12 ± 0.01 keV and inner disc radius of ∼3000 km. All evidence is consistent with cyclo-synchrotron radiation in a non-thermal, hot electron cloud extending to ∼ 100 Schwarzschild radii being a major physical process for the origin of optical photons. At outburst peak about one month later, when the X-ray flux rises and the optical drops, the apparent features in the optical/X-ray correlation vanish and the optical auto correlation widens. Although ∼0.19 Hz QPO is observed from the X-ray power spectra, the optical variability is dominated by the broadband noise, and the inner disc temperature increases. These results support a change in the dominant optical emission source between outburst rise and peak, consistent with a weakening of hot flow as the disc moves in.