“…Reflection is increasingly prioritised across numerous professions including psychology (Burgess, Rhodes, & Wilson, 2013;Fisher, Chew, & Leow, 2015;Knowles, Gilbourne, Tomlinson, & Anderson, 2007), nursing (Nelson, 2012;Williams & Lowes, 2001), social work (D'Cruz, Gillingham, & Melendez, 2007;Smojkis, 2014), teaching (Collin, Karsenti, & Komis, 2013;Harford & MacRuairc, 2008) and medicine (Mamede, Schmidt, & Rikers, 2007). Reflection is also vital within information system, marketing and consumer research (Bettany & WoodruffeBurton, 2009).…”