“…Deficit‐oriented thinking in higher education includes the negative perceptions, assumptions, generalizations, and beliefs held by some faculty, staff, and administrators toward marginalized groups (Ornelas & Solorzano, ). These viewpoints are rooted in the idea that marginalized groups lack certain qualities necessary to achieve in higher education (Martin, Smith, & Williams, ). Even though these views come from many sources, in recent history, mass media may be one of the most powerful sources of information influencing perceptions (Hill Collins, ).…”