2020
DOI: 10.1057/s41267-020-00347-5
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Regional and global strategies of MNEs: Revisiting Rugman & Verbeke (2004)

Abstract: We describe the extent to which the world's largest companies (in terms of revenues), achieve sales around the globe, and have been able to penetrate markets outside of their home region. We try to answer the following question: Has there been a recent increase in the world's largest firms achieving a global sales orientation, meaning a balanced, global distribution of sales? Rugman & Verbeke (2004) found that few of the 2002 Fortune Global 500 (Fortune Magazine 2002) firms, accounting for over 90% of the worl… Show more

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Cited by 31 publications
(32 citation statements)
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“…The DHL index shows no growth after 2001 in the geographical breadth coverage of multinational enterprises, echoing Rugman and Verbeke’s ( 2004 ) assertion that most MNEs limit themselves to a regional coverage. However, Rosa, Gugler and Verbeke ( 2004 ) calculated an increased global coverage from the Fortune Global 500 list for 2017 3 , stating that “…many large firms are still home-region oriented, but to a lesser extent than before.”…”
Section: Measurements For Globalizationmentioning
confidence: 99%
“…The DHL index shows no growth after 2001 in the geographical breadth coverage of multinational enterprises, echoing Rugman and Verbeke’s ( 2004 ) assertion that most MNEs limit themselves to a regional coverage. However, Rosa, Gugler and Verbeke ( 2004 ) calculated an increased global coverage from the Fortune Global 500 list for 2017 3 , stating that “…many large firms are still home-region oriented, but to a lesser extent than before.”…”
Section: Measurements For Globalizationmentioning
confidence: 99%
“…International firms must carefully tread a very thin line. The alternative is the persistence of regionally constrained international strategies (Rosa et al 2020 ) and the continued failure of multinationals to grow out of their home regions and become genuinely international firms contributing to and benefiting from globalization. Seek narrative leadership .…”
Section: Discussionmentioning
confidence: 99%
“…The result of GVC reconfiguration will be a world economy that is far more concentrated within regions and less globally dispersed. The “global” in GVCs has been always more regional than global (Kano et al, 2020 ) because of the continuing importance of consumer preferences, tariffs, and different dimensions of distance in international business, as illustrated by a long stream of research on this subject (Rosa et al, 2020 ; Rugman & Verbeke, 2004 ). The pandemic has pushed firms to regionalize their value chains further to pursue resilience and adapt to government pressures in order to bring activities back home.…”
Section: The Pandemic and The Reconfiguration Of Global Value Chainsmentioning
confidence: 99%