“…The first has to do with the globalisation of goods and services and the increased demand for compatibility, use of standards, and integration in value chains and production networks/circuits (see Angel andRock 2005, Ponte andGibbon 2005). The second perspective deals with literature stressing issues of untraded interdependencies and social and spatial embeddedness of production and consumption stimulating regional specialisation (Granovetter 1985, Storper 1995, Maskell and Malmberg 1999, Cooke and Leydesdorff 2006, in which differentiation, branding, environmental and ecological concerns are emphasised (Murdoch et al 2000, Molotch 2002, Parrott et al 2002, Pike 2009). However, and in line with recent research, it is apparent that local or regional milieus should be viewed not only as arenas providing access to local networks, knowledge and buzz, but also, and equally important, as facilitators of critical external (global) networks and linkages (Gertler 2003, Bathelt et al 2004, Storper and Venables 2004 in a relational space , Dicken and Malmberg 2001, Doel and Hubbard 2002, Yeung 2005).…”