2010
DOI: 10.1098/rstb.2009.0163
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Regret and the rationality of choices

Abstract: Regret helps to optimize decision behaviour. It can be defined as a rational emotion. Several recent neurobiological studies have confirmed the interface between emotion and cognition at which regret is located and documented its role in decision behaviour. These data give credibility to the incorporation of regret in decision theory that had been proposed by economists in the 1980s. However, finer distinctions are required in order to get a better grasp of how regret and behaviour influence each other. Regret… Show more

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Cited by 38 publications
(23 citation statements)
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“…Although LS are firm on a normative status of regret theory and provide strong and cogent arguments, the authors of this comment have different views. LS argue that feelings of regret are a fact of life and that it is irrational to ignore them, a view supported by Bourgeois‐Gironde () using neurodata. We are less tolerant and more paternalistic about such feelings.…”
Section: Discussionmentioning
confidence: 97%
“…Although LS are firm on a normative status of regret theory and provide strong and cogent arguments, the authors of this comment have different views. LS argue that feelings of regret are a fact of life and that it is irrational to ignore them, a view supported by Bourgeois‐Gironde () using neurodata. We are less tolerant and more paternalistic about such feelings.…”
Section: Discussionmentioning
confidence: 97%
“…From the perspective of normative economic theory, such behavior is paradoxical because it violates the substitution axiom, one of the fundamental principles of expected utility theory (Allais, ; MacCrimmon and Larsson, ). However, Loomes and Sugden showed mathematically that if one makes certain assumptions about anticipation of regret and/or rejoicing following an actual outcome, then expected utility theory can explain the certainty effect, the common ratio effect, and a number of other violations of expected utility theory (e.g., Bell, ; Laciana and Weber, ; Bourgeois‐Gironde, ).…”
Section: Introductionmentioning
confidence: 99%
“…These include making decisions with low potential for regret to protect damaging already low self‐esteem, as well as preferring to avoid learning outcomes in order to avoid possible regrets. From a biological perspective, it has been proposed that the emotion of regret, when used as an error signal to adaptively modify decision rules in individual decision making, is a “rational emotion” that helps us to learn and adapt decision making effectively to uncertain and changing environments (e.g., Bourgeois‐Gironde). Although psychological and biological aspects of regret are important for some kinds of decision making under risk, it is primarily proposed concepts of rational regret, as just discussed, that we believe can be most useful for improving the practice of BCA.…”
Section: Doing Better: Using Predictable Rational Regret To Improve Bcamentioning
confidence: 99%